Driving traffic to a website or e-commerce site is important, of course. But the mission doesn't end there: to make your investment in advertising and marketing pay off, you need your "potential customers" to become effective customers who find what they're looking for, buy, and are happy with your brand. It sounds great, but it's not always that easy to achieve. Continue reading this post from Teipe Digital where we'll tell you how to get the most out of your online store with an advanced search engine .
An internal search engine will be one of your main allies in boosting your business' conversions. In addition to substantially improving your users' experience on your site, it will help you generate sales and provide you with quality data on the profile of visitors or their product preferences.
Benefits of an advanced search engine
Before I give you some tips on how to get the most out of your advanced search engine , you'll probably want to learn more about its benefits.
Improve user experience: Although the design and content of your sites are very important, having a smart search engine will help your customers quickly and effectively find what they are looking for or similar products that they may be interested in adding to their cart.
Improve your site's SEO: Anything that improves your users' navigability will help them stay longer on your online store. This is great for you as it will lower your site's bounce rate, which will increase your score to appear among the top results on Google and other search engines.
Promotes cross-selling: A well-configured search engine makes it easier for users to reach complementary products, increasing their purchase receipts.
Features of the advanced search engine in your online store
Now that you know the importance of having an advanced search engine in your e-commerce, we will tell you some details that will multiply its effectiveness several times over. Keep reading!
#1 Visibility
Search engines are usually located at the top of the website, perfectly visible to the user. And when a customer enters our e-commerce site looking for something, there is no need to beat around the bush. Give them what they want easily and effectively.
Don't place the search engine in inconspicuous areas or in drop-down menus, as they will likely go unnoticed.
#2 Autocomplete function
While many customers arrive at your site knowing what they are looking for, others are not entirely clear about what they want. That is why we suggest incorporating an auto-complete function into your search engine that displays different options and helps the customer find what they need.
#3 Choose the best words for your advanced search engine
For your search engine to work perfectly, it is essential that you define different synonyms so that the user can find the products, even if they misspell words or make spelling mistakes.
Let's take an example: let's say someone is looking for a computer. They come to your store, type "laptop" into the search engine, and your site responds with "no results for your search." They may close it and you may have lost a sale just because you didn't optimize your synonyms.
#4 Products related to searches
In your e-commerce you have the opportunity to show related products and special offers linked to what your user is looking for. In this way you can promote complementary products and others that you have not yet managed to sell and that your users might not search for on their own .
#5 "No results" is prohibited
If your user is searching for something and you don't have anything to offer them, the next thing they will do is leave your store and look at your competition. A good search engine should never say "No results." Instead, it should offer other related products that are of interest.
#6 Search engine speed
We have no patience for anything these days, especially for a slow search engine. Asking our users to wait means losing the sale automatically.
#7 Optimize results
Placing search results strategically will be one of the keys to your business' success. This way, you can offer your customers the products and services that offer the highest profit margin as the first option, and place those products in which you are not as competitive or that you prefer not to highlight below.
Do you want more information to improve your ecommerce? What strategies have been most useful to you? In our blogs you will find much more useful information for your brand.
