Success Story: Zahati and its Record-Breaking ROI on Paid Media

How Zahati Multiplied His Profitability at Paid Media

In the competitive world of fashion, visibility is crucial to a brand's success. For Zahati, a Spanish accessories brand specializing in hats and handbags, success lies not only in offering an exceptional product, but also in connecting with the right audience at the right time. In this article, we detail how our paid media strategies not only increased visibility but also forged tangible and, above all, profitable growth for the brand.

As a growing brand, Zahati had the ambition to significantly expand its online business. Its primary goal was to increase sales and conversion value while maintaining a sustainable and healthy return on ad spend (ROAS). In a dynamic and saturated market, this required a strategic and highly efficient approach to managing its advertising investment.

Our Campaign Strategy:

We implemented a multi-channel strategy designed to maximize the performance and efficiency of every euro invested. The pillars of our campaign focused on several key points:

1. Sales channels and platforms: We primarily rely on Meta and Google. However, during the peak season, we decided to use Pinterest as a complementary channel. This created a dynamic between acquisition and retargeting that led us to increase ROA by 40%.

2. Smart Segmentation and Campaigns : Through campaigns, we focused on reaching both new customers and those who had previously shown interest in the brand. We used optimized segmentation and budgets to capture users with high purchase intent while also re-engaging with audiences already familiar with Zahati, ensuring comprehensive coverage throughout the entire conversion funnel. All of this was based on the highest quality and diversity of content and creative ads.

3. Focus on Return on Investment : Our campaign structure was designed to maximize return on investment, achieving an effective balance between acquiring new customers and retaining existing ones. As a result, for every euro Zahati invested in advertising, the brand achieved more than six times that amount in sales, clearly demonstrating the profitability of our strategy.

4. Constant Monitoring and Optimization : Continuous monitoring of key performance indicators (KPIs) was crucial to quickly adjusting the strategy and capitalizing on peak conversion moments. The observed trend was consistently positive and upward, with clearly visible performance peaks at key campaign activation moments.

These data confirm authentic and sustainable growth for Zahati. The campaign's success was based on a well-defined strategy, precise execution, and constant data-driven optimization. At Teipe Digital, we transform advertising investment into a powerful growth engine, proving that with the right strategy, any brand has the potential to achieve its goals and excel in the market.