Beyond Instagram: How Pinterest Can Boost Sales for Your Fashion or Home Decor Brand
ANA BÁEZWhen we think of social media to promote aesthetic brands, most people think of Instagram. But there's one channel that, while quieter, can be a real sales and visibility booster: Pinterest. If you have a fashion, cosmetics, home decor, or art brand, Pinterest can be your great ally in reaching an audience looking for inspiration... and ready to buy!
Why does Pinterest have so much potential for aesthetic brands?
-
Audience with purchase intent:
Pinterest users don't just browse; they actively search for ideas, products, and trends to buy or incorporate into their lives. -
Visual inspiration:
It's the ideal platform to showcase products in an attractive way, inspire your audience, and position your brand as a trendsetter. -
Longer content lifecycle:
Unlike Instagram, where content is “lost” within hours, Pins can continue to generate traffic and conversions for months. -
Less advertising saturation:
Many brands still aren't taking advantage of Pinterest Ads, which means less competition and lower CPMs.
Metrics you can achieve with Pinterest campaigns
-
Scope:
Pinterest has more than 482 million monthly active users globally. -
Clicks to the website:
Well-targeted campaigns can generate CTRs above 1%, especially in visual sectors. -
Conversion rate:
In e-commerce, the average conversion rate is around 2%, but fashion and home decor brands can exceed 3% if the creativity is relevant. -
CPM and CPC:
CPMs are typically between €2-€5, and CPCs can range from €0.10 to €0.50, depending on the niche and targeting. -
Engagement and saves:
Pin saves are a key metric: they indicate real interest and help keep your content circulating.
Recommended minimum budget
-
Initial test:
You can start testing campaigns for €5-10 per day, although the ideal investment to obtain significant data is at least €300 per month. -
Optimization:
Pinterest allows you to optimize campaigns by objective (traffic, conversions, awareness), making it easier to manage your budget based on your sales funnel.
Diversify channels: Why not just stick to Instagram?
-
Less saturation, more opportunities:
While everyone is fighting for a spot on your Instagram feed, Pinterest lets you stand out with less competition. -
Users in purchase mode:
Pinterest is a visual search engine; users are more receptive to discovering and purchasing products. -
Synergy with Instagram:
You can reuse creatives and adapt your content for both channels, maximizing reach and ROI.
Pinterest is much more than an inspiration board: it's a strategic channel for attracting qualified traffic, generating sales, and building a loyal community around your brand. If you're looking to diversify your channels and make the most of your digital campaigns, it's time to give Pinterest Ads a try.
Would you like to know how to launch your first Pinterest campaign or need help with your strategy? At Teipe Digital, we'll be with you every step of the way!
