Why aren't your customers buying? 13 mistakes that could be costing you sales (and how to fix them)

At Teipe Digital, we know that a low conversion rate can be frustrating for any eCommerce business. But you know what? You're not alone! Many online store owners face this challenge.

The key is user experience (UX) . In a world where customers are accustomed to the fluidity of giants like Amazon, a complicated website can alienate potential buyers.

Want to know if your store is making any of these mistakes? Keep reading!

1. Lackluster homepage:

• Does your homepage not highlight your unique value proposition (USP)?
• Does it lack clear calls to action or an intuitive search function?

Solution : Make search visible, highlight your USP, and create personalized offers.

2. Overwhelming product pages:

• Do your product pages have too much information without a clear hierarchy?
• Is crucial information like sizing, variations, or return policies missing?

Solution : Organize information, prioritize key details, and show social proof.

3. Lack of brand recognition:

• Is your brand indistinguishable from the competition?
• Are distinctive visual elements or a clear statement of values ​​missing?

Solution : Create a strong visual identity, use hashtags on social media, and communicate your brand values.

4. Poor customer support:

• Is your live chat slow or ineffective?
• Don't have a clear FAQ section or a visible feedback button?

Solution : Implement an efficient live chat, include FAQs, and allow customers to leave feedback.

5. Null search results:

• Are your customers frustrated by not finding relevant products?
• Is autocorrect or auto-suggest failing?

Solution : Optimize your search engine, use "did you mean" suggestions, and take advantage of your browsing history.

6. Pricing problems:

• Are your prices not competitive or justified?
• Are there any tiered discounts or price match guarantees?

Solution : Offer attractive discounts, compare prices with the competition, and highlight the value of your products.

7. Intrusive pop-ups:

• Are pop-ups appearing too often or at the wrong time?
• Do they disrupt the shopping experience rather than enhance it?

Solution : Limit the number of pop-ups, display them at relevant times, and personalize the message.

8. Uninspiring writing:

• Is your content generic, exaggerated, or unreliable?
• Is there a lack of social proof, reassurance, or an emotional connection?

Solution : Highlight your brand values, include testimonials, and create content that resonates with your customers.

9. Vague delivery windows:

• Are you not providing clear estimated delivery dates?
• Are tracking or expedited shipping options missing?

Solution : Provides accurate delivery information, tracking options, and fast shipping.

10. Hidden charges:

• Are shipping costs, taxes, or additional fees revealed too late?
• Is there a lack of transparency in prices?

Solution : Show all costs upfront, include shipping calculators, and be transparent about additional charges.

11. Poor organic orientation:

• Is your organic traffic not converting into sales?
• Are you missing relevant keywords or SEO-optimized content?

Solution : Create relevant content, optimize your local SEO, and target your audience.

12. Complicated payment flow:

• Is your checkout process long, confusing, or full of distractions?
• Are there any quick payment options or customer service during checkout?

Solution : Simplify the checkout process, offer quick payment options, and provide real-time support.

13. Non-optimized reviews:

• Are your reviews difficult to read, search, or filter?
• Are summaries, filters, or the option to highlight helpful reviews missing?

Solution : Implement an easy-to-use review system that allows you to filter by ratings or keywords and highlights the most relevant reviews.

At Teipe Digital, we help you optimize your eCommerce to increase your conversions.