CeliaB

CeliaB is a fashion brand recognized worldwide for its vibrant style and strong brand DNA. With a global presence, its e-commerce reflects the essence of its collections with high-quality images and impeccable organization. However, behind the scenes, the team faced significant challenges managing its digital platform.

The template had been modified with code that, while aesthetically effective, wasn't editable from the Shopify editor. This meant the e-commerce team had to rely on a programmer to make daily changes to the website, wasting significant time on basic modifications. Additionally, certain features designed for optimal UX didn't work properly, as the code introduced affected essential features such as:

    • Limitations on calls to action (CTAs)
    • Unable to activate filters in collections.
    • Third-party apps that affected website loading and did not function correctly.

The main problem lay in the use of a template overloaded with external code that prevented the correct application of improvements and blocked key functionalities for an efficient user experience.

The Teipe Digital team took a series of strategic steps to address these issues:

  • 1. Template Update :

    The new Stiletto template was downloaded for CeliaB and a thorough comparison was made between it and the website's previous template.

  • 2. Code Optimization:

    All information was migrated to the new template, and the necessary modifications were made to align the website with the brand image. All the new code was structured so it could be modified directly from the editor, ensuring the autonomy of the CeliaB team and allowing the client to manage it independently in the future.

  • 3. Team Training :

    The CeliaB team was trained in the use and management of the new template's features, also enabling the ability to manage the website without adding additional code.

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Greater efficiency in web management: Your team can make changes without relying on external developers. You can spend more time planning strategies while Teipe helps you manage and develop them.

After the launch, it managed to increase its conversion rate by more than 25% compared to the same period last year.

Improved user experience: Navigation issues were resolved by optimizing CTAs and activating essential filters, making product search easier. This reduced the bounce rate by 8% .

The work done by Teipe Digital allowed CeliaB to have a 100% optimized e-commerce platform, ensuring that her team has full control of her platform and can focus on what matters most: continuing to bring her unique fashion to the world.

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