3 Myths About Automated Content Marketing You Need to Know to Avoid Wasting Your Money

This is the era of automated marketing. While there are many myths about automated marketing that are not so true, you need to know what they are to make sure you are not wasting your money.

Let's start with clarity: What is automated marketing?

Essentially, marketing automation is the use of software to simplify and improve marketing activities. Marketing automation encompasses a variety of tasks, from tracking customer interactions with your brand (e.g. visits to your website or openings of your emails) to running complex campaigns (e.g. sending personalized emails based on the recipient's behavior).

Did you know that 84% of marketers surveyed between 2017 and 2021 said that automated marketing is critical to the success of their business? Despite this, there are still many myths about automated marketing.

Here are 3 myths about automated marketing that you should know:

1. Automated marketing is expensive.
2. Automated marketing is only for big companies .
3. Automated marketing is difficult to implement.

Myth #1 : Automated marketing is expensive

Many people believe that marketing automation is expensive, but this doesn't have to be the case. There are a wide variety of marketing automation tools available, some of which are free or cost just a few dollars/euros per month. Plus, once marketing automation is set up, it generally requires little maintenance and can save you a lot of time and money in the long run.

Myth #2 : Marketing automation is only for large companies

Another common myth about marketing automation is that only large companies can afford it. But in fact, marketing automation is a great option for small businesses that want to increase their sales and reduce their costs.

Marketing automation can help small businesses compete with large companies by allowing them to perform marketing tasks that would otherwise require a dedicated team.

In many cases, marketing automation will help complement the work of marketing staff rather than replace it. For example, if your marketing team is primarily dedicated to lead generation, marketing automation can be used to nurture and qualify those leads so that they are ready to be contacted by the sales team. In other words, marketing automation can help your marketing team be more efficient and better meet its goals.

And if you are alone with your business, you are the owner of your ecommerce with a thousand tasks on your list, marketing automation will become your great ally to not leave the top of your funnel unattended.

We conclude that automated content marketing can actually be very cost-effective and easy to implement if done right. It can also provide a high level of quality, allowing brands to create and distribute relevant, personalized content at scale. While the number of marketing tools available today can be overwhelming, you can't miss out on opportunities to connect with customers at key moments, and email marketing is a key part of your business strategy.