3 Quick wins to optimize your fashion ecommerce on Shopify

It's frustrating when you have a great product, but your fashion ecommerce isn't converting as well as you hoped. Don't worry, you're not alone!

At Teipe Digital we have been focusing on fashion ecommerce on #Shopify for years, and we have been able to distill the performance analyses carried out by the team for each client and potential client, contrasting them with industry trends, thus identifying 3 key optimizations that guarantee instant results.

In this blog we will uncover some common optimization pitfalls and provide easy solutions to get your sales numbers up:

Optimizing your e-commerce product listings

User experience in your fashion ecommerce

SEO: behind the scenes optimization

Optimize your ecommerce product listings and pages

Just as a well-organized physical store guides shoppers to what they need, product listings and pages are the virtual hallways of your Shopify store. Think of product listings and pages as your silent sales team. When done well, they clearly present your products, answer customer questions, and entice shoppers to buy.

• Titles and descriptions: Make sure they are keyword-rich, clear, and reflect up-to-date product information. Update them regularly to include new terms or trends that customers are searching for. Let's dig deeper:
• Researching keywords for your fashion ecommerce: Don't just guess what your potential customer is searching for. Use tools like Google Keyword Planner or SEMrush to identify the exact terms, phrases and questions your potential customers use when searching for your type of product.
• Product images and videos: Use high-quality images that show the product from multiple angles. Consider adding short product videos to provide a 360-degree view and demonstrate how the product is used or how the garment fits. Videos are a growing trend to increase engagement.

• Persuasive Elements : Product listings are not just about information but also about persuasion. We tell you how to show the value your garments offer and answer the big unspoken question of your potential customer "and why should I buy this?":

• Highlight your value proposition: What problem does your product solve for your customer? What sets it apart from others? Include this in your titles and descriptions.
• Social Proof : Include customer reviews or testimonials directly on your product pages. If your fashion ecommerce doesn't have many yet, you can offer a small incentive for your customers to leave you their comments. There are several apps on Shopify that will make this step easier for you.
• Calls to Action (CTAs) highlight the all-important “Add to Cart” button and also consider integrating elements such as “Buy Now, Pay Later” options to increase purchasing confidence.

The User Experience in your fashion ecommerce

Every additional click or confusing page layout is a potential point where a customer abandons their browsing or cart. Let us streamline the shopping experience on your Shopify store so that it’s easier than ever for customers to move from browsing to purchasing.

Easy navigation, with Shopify you have it ;)

• Intuitive menus: Structure your menus logically (e.g. by product type, use case, or collection). Avoid overly complex hierarchies and too many drop-down options.
• Powerful Search Bar: Your search bar should be prominent and have powerful functionality. Consider features like auto-complete and search suggestions to help customers quickly find what they're looking for.
• Filtering and sorting: Allows shoppers to filter products by relevant attributes (size, color, price, etc.) and sort the results in a way that makes sense to them (price: highest to lowest, newest first, etc.).

Simplified checkout, a point of honor for Shopify

• Minimize steps: If possible, the checkout process should consist of one or two pages. Each additional form field or page increases the likelihood of cart abandonment.
• Guest checkout: Always allow guest checkout. Forcing account creation adds unnecessary friction. Give your customer the choice.
• Multiple payment options: Offer popular payment gateways like PayPal, Apple Pay, and Google Pay along with credit cards. This increases the feeling of security and convenience.
• Progress Indicators: Show users where they are in the checkout process to reduce anxiety about checkout duration.

Mobile Responsiveness: Responsiveness in your fashion ecommerce on Shopify:

• Shopify Themes : Many Shopify themes are automatically mobile responsive , but do rigorous testing to ensure it looks great and works smoothly on different devices.
• Large touch targets: Buttons and links should be easily tappable with a finger, even on small screens.
• Image Optimization: Ensure that images load quickly on mobile connections and do not cause excessive scrolling or layout issues.
• Font legibility: Text should be large enough to be read comfortably on small screens.

Optimizing your fashion ecommerce behind the scenes at Shopify

While a nice facade draws customers in, it’s the hidden organization that keeps them browsing and ultimately buying. Let’s tackle the behind-the-scenes elements that make your Shopify store easier to find and use, breaking it down:

Categorization and labeling

• Logical structure: Organize products into categories that make sense to shoppers (e.g., “Women’s Tops,” “Sustainable Products,” “Sale Items”).
• Descriptive tags: Add tags to products to make filtering easier (e.g. "blue", "cotton", "casual", "summer").
• Improved Search: Categories and tags improve both the in-store search function and your visibility in external search engines.
• Customer Navigation: Well-organized categories help customers intuitively explore your product range.

Structured data

• Improved search listings: Shopify often automatically generates structured data for your products. This means that even without manual markup, Google can display your products with additional details (reviews, price, etc.) directly in search results.
• Product feeds: If you use Google Merchant Center or other marketplaces, Shopify can generate structured product feeds. This makes it easier to sync your product data, which is key to successful advertising on these platforms.
• Shopify Apps: Many Shopify apps are designed to simplify the management of structured data. They often offer easy-to-use interfaces for managing product data in a search engine-friendly way.
• Rich Snippet Compatible Themes : Consider pre-built themes with structured data for rich results. This gives you an SEO advantage, even if you don’t immediately implement Shopify’s Advanced.
• Literature! Here are these Shopify blogs that can help you if you want to delve deeper into the SEO of your product descriptions , and for powerful descriptions aimed at sales .

It's amazing how a few strategic adjustments can have a ripple effect on your Shopify fashion ecommerce business.

>> A well-organized product catalog leads to easier navigation >> resulting in more delighted customers >> which ultimately brings in more revenue.

So... let those optimization dominoes fall! Do you need a push? Contact us and let's talk about how we at Teipe Digital can help you get that short-term boost you're looking for for your ecommerce.