4 useful tips on pre-launch private sales for your fashion ecommerce

Pre-launch private sales are a marketing technique whereby existing customers are offered discounts to purchase new products before their official release. This strategy has long been used by large and small companies, as it has proven to be very effective, especially in the fashion and jewelry and accessories sector. Find out in this article how your company can benefit from pre-launch private sales.

Why using this type of sale has positive results for your ecommerce?

Private pre-launch sales based on existing customers are a great way to increase sales and customer engagement for your ecommerce site. Here are some of the reasons to use this type of sale:

1. Increase sales: Private sales for pre-releases are a great way to boost sales and customer engagement. Existing customers want to be among the first to have access to new fashion pieces and offers, so they will be willing to buy before the public launch.
2. Improves engagement: By offering existing customers exclusive access to new products, you show them that you value their loyalty. This can significantly improve the relationship they have with your brand, resulting in more purchases and less chance of them leaving for the competition.
3. Build anticipation: Once existing customers receive news of a private feature launch, they will be excited to be the first to access the product. This anticipation can help generate more interest before the public launch and help boost sales momentum.

4 tips on what you need to prepare a private pre-launch sale of your new fashion collection on your eCommerce

Preparing a private sale for a pre-launch on your fashion eCommerce requires the following steps:

1. Find the group of potential customers who are interested in the fashion items you are going to launch. Customers should have some kind of prior relationship with the company, whether they have purchased similar products or services or participated in events or other marketing activities of your brand/company.
2. Invite potential customers to the private sale using a personalized email, phone call, or postal mail invitation. It is important to make sure that all potential customers receive the invitation and have enough time to respond.
3. Prepare promotional material for the private sale, including the special price and any other relevant information such as additional discounts, free shipping or other benefits. Promotional material should be professional and attractive to encourage customers to buy.
4. Follow up with customers after the private sale to ensure they are satisfied with their purchase and to gather feedback on the product or service. This information is important to improve the customer experience and possibly make adjustments to the product/service before the official launch.

How does the process work for fashion and accessories brands?

The pre-launch private sales process is based on the idea of ​​offering your existing customers an exclusive opportunity to purchase your new products before they are released to the general public. This allows your buyers to be on the cutting edge of the latest trends and have access to the newest products before they sell out.

The process involves announcing the launch of a new product on your website, through your social media channels, and via email marketing campaigns. Once the product launch is announced, you can provide a limited time window for existing customers to place orders. These orders will be exclusive until the product is released to the general public.

This form of pre-selling will allow you to offer discounts to your loyal customers in advance, which helps to encourage demand and generate excitement around the new release.

How to Maximize Sales in a Pre-Launch Private Sale

How can I maximize sales in a pre-launch private sale?

1. Make sure all existing customers are invited to the private sale. This doesn’t just mean customers who have recently purchased, but all customers who have had any interaction with your brand. This includes those who have downloaded a coupon, attended an event, or even just visited your website and left their details with you.
2. Use the power of social media to advertise your private sale. Make sure to create a specific hashtag for the promotion and post regular updates as to what products will be available, when the sale will take place, and how customers can find out more.
3. Offer exclusive discounts and special promotions during private sales. Existing customers are already familiar with your brand and will be more willing to buy if you offer them an attractive discount.
4. Create incentives for customers to buy now. For example, offer gift cards, reduced shipping rates, or free versions of other products from your brand for those who make a purchase during the private sale.
5. Use email marketing to promote the private sale and send reminders to subscribers about when the sale starts and how to participate. This will help you drive more traffic to your website and increase conversion rates.

• It will let your customer know that you value their loyalty, which will significantly improve the relationship between them and your brand.
• By offering these customers exclusive access before the public launch, they can also feel grateful for being part of something special – something that will keep them coming back to buy products from you again in the future.
• Keep your brand in mind for future purchases.
• Boost word of mouth, they will recommend and talk about your brand with other potential customers.