5 benefits of e-commerce for your business
ANA BÁEZWithout a doubt, e-commerce is one of the most effective tools to boost the profitability of your business, which you can implement with little investment and in a short time. In this post we tell you about 5 benefits of e-commerce.
Are you starting a business from scratch? Do you already have a successful store and want to expand through digital means? Having an e-commerce is, without a doubt, one of the keys to success in increasing the performance of your company. More than 3.5 billion dollars are invoiced annually and you can benefit from this new consumer habit of your users! That is why, from Teipe Digital, we share with you 5 benefits of e-commerce that will lead you to take the step and boost your sales.
#1 LOW COST
Compared to physical stores, virtual stores are very economical, they do not require a large initial investment or large sums for their maintenance. Forget about rent, permits, having to maintain staff at all the branches and everything that is required to have a street-side store. With them, in just a few days you will be able to connect your customers with your products and services, whenever they want and from the device they use the most.
Having an online store is very convenient from an economic point of view since you only pay for the e-commerce platform, the website hosting, applications, plugins and, eventually, website optimizations by professionals.
One of the biggest advantages of e-commerce is that you are available to your customers anywhere, at any time of the day or night. With advertising, you can attract your customers morning, noon, and night… even in the wee hours of the morning.
You won't need to hire overnight staff to meet the demands of your audience. The only thing you need to make sure of is that your site works, is attractive, provides security, and is easy for your users to navigate!
Conquering new markets has never been easier. Another benefit of e-commerce is that you can sell your products and services virtually anywhere on the planet, even if you are a very small brand.
All you need to do is find your target audience, show them what you have to offer and deliver it to them in a cost-effective way. Some platforms, such as Aliexpress and Packlink Pro, offer this logistics service in a very successful and cost-effective way, which supports the profitability of the business.
#4 YOU CAN RECONNECT WITH YOUR CUSTOMERS THROUGH RE-MARKETING
To do this, you can create a Facebook pixel and remarket to users who have not yet made a purchase. We recommend that you have an expert digital marketing partner who can help you manage and automate these actions.
Knowledge is power, they say. And it's true, especially in the world of digital marketing. In e-commerce, you can easily obtain emails, phone numbers and personal data.
This will be of great help to you in improving your marketing strategies, in improving your products and services, in making advertising more segmented and efficient, and in expanding your databases and complementing them with other very efficient tools, such as email marketing.
Did you know all these benefits of e-commerce? At Teipe Digital our team of professionals will help you create an efficient store that will boost the profitability of your business. Contact us now for more information!
