5 Benefits that Pinterest will give to your company

A good Pinterest strategy can bring many benefits to your brand. In this post, we at Teipe tell you everything you don't know about this platform.

Did you know that you can improve your brand's SEO positioning and increase traffic to your website thanks to Pinterest ? This platform works as a source of inspiration for millions of users around the world. It is basically a visual search engine that tests the creativity of brands to capture the attention of their target audience, and of course you must be there if you want to make your business stand out from your competition! Therefore, in this post from Teipe we will share with you 5 benefits that Pinterest will give to your company.

Images, videos, badges… do you know what content works best for your brand? Trial and error is the key to success on Pinterest . Knowing how to read your site’s metrics will save you time and allow you to create content that is increasingly appropriate for your audience. There is no single recipe for having a successful account: that is why the learning stage is essential! Keep reading and learn about the benefits that a good Pinterest account can bring to your company.

Brand awareness. Benefits of Pinterest

Competition on social media is growing. All companies, no matter how small, compete to capture the attention of their target audience, so increasingly sophisticated creative strategies must be developed to distinguish one brand over another.

The great thing about Pinterest is that if you create pins and boards that are relevant to your audience, it's very possible to rank your content among the top results. Then, your website, your online store or whatever site you've set up to link your pins will be receiving a constant flow of this platform and your audience will retain the name of your brand!

Visibility

One of the advantages of Pinterest over other platforms is that the pins you create don't expire after a few days, but instead recirculate on the network for months, even years. That's why it's key to optimize your boards, create quality material and test different strategies to see what works best for your brand. Even if it takes a little more time, you'll see results in the short, medium and long term and you'll see that putting creativity and thought into this search engine is really worth it!

Any tips? Alternate your account’s landing pages. Link your pins to blog posts, podcasts, or YouTube… test what works best!

Online sales through Pinterest

Although many consider Pinterest to be a social network, it is not exactly like that… and that is precisely the advantage of the platform! As we said before, Pinterest is a visual search engine. Therefore, those who use it are generally actively searching for a specific topic, either to buy it or to save information for the future.

So, Pinterest is an excellent alternative to increase your sales. First of all, users who see and click on your pins, if they find quality and economically competitive products, will surely make their purchase on your website or in your virtual store.

But there is another great advantage: Pinterest is your best ally to increase the traffic of visitors to your website. In this way, your SEO positioning will be better and better, over time your chances of appearing in the first results of Google and other search engines will increase and thus your sales will continue to grow!

Campaigns

Pinterest also has the option to create promoted pins to promote your products. You can pay for one of your pins to appear in places where your target audience is most likely to see it, similar to an Ads campaign on Facebook, Instagram or Twitter. This way, you can design, plan and execute effective campaigns from this platform.

Positioning

As we mentioned earlier, Pinterest is one of the best platforms to improve the SEO positioning of your company or brand. Use it to position your site among the first search results, adding links to your pins to increase traffic to your website.

As we know, the number of visits is one of the factors that Google evaluates to assess the relevance of one website over another. Therefore, Pinterest, in addition to giving you direct benefits, will benefit you indirectly by making your content appear higher up, among the first results on Google.

Have you already created your Pinterest account? Do you know how to get your pins to more people? At Teipe we have everything you need to boost your content, position your brand and reach your target audience! Contact us now and receive more information about our company.