5 eCommerce trends for 2022

5G, sustainability and local products are just some of the e-commerce trends that you will have to keep in mind for your brand in 2022. Keep reading and keep your business at the forefront.

If we learned anything in 2020 and 2021, it is that we have to be prepared for any eventuality. To be competitive and make our business grow, it is necessary to be up to date, have a fresh, agile and useful brand for our users, keeping an eye on what is coming to strike first and take advantage. Therefore, in this post from Teipe Digital we want to share with you 5 trends in ecommerce for this 2022.

If you don't have an ecommerce yet or you have an outdated one, don't despair! We will help you create one in no time, reflecting the spirit of your brand and creating a unique style that sets you apart from your competition. Contact us now !

#1 Ecommerce trends : 5G will spread and bring new tools

2022 will be the year of the real deployment of 5G, at least in the most important urban centers worldwide, with more solid technological infrastructure. This will not only bring a faster connection on mobile devices, but it opens the door to a world of tools that are impossible to implement with 4G networks.

5G means a host of new real-time services, especially those related to augmented reality, virtual reality, image and voice recognition, artificial intelligence and Big Data.

In 2022, all of these technologies will be more accessible to small businesses. This will also translate into more powerful marketing tools that allow for true omnichannel and a business opportunity for brands that are willing to take risks and be at the forefront.

#2 Sustainable and environmentally friendly businesses

Our users are increasingly aware of the negative impacts of pollution, excessive consumption, the importance of reducing plastic consumption and prioritizing quality over quantity. Therefore, if you were thinking of continuing to use plastic bubbles in your packaging, you should review your business model!

Sustainability is a marketing trend and will undoubtedly be one of the eCommerce trends for 2022. You can start thinking about including information on your store's product sheets about the origin of what you sell, how to reuse and recycle it.

The green trend is becoming a must and if you want to stand out from your competition, it is a trend that you should not ignore.

#3 Second hand, upcycling and vintage

Continuing with the previous point, another of the trends in ecommerce and marketing for 2022 will be upcycling and second-hand items.

Retail giants are already including second-hand sections in their stores. You would also do well to include a similar section in your own eCommerce... and look for suppliers of upcycled products (made from reused materials).

#4 Asian products will no longer be as profitable

The cost of container shipping has increased tenfold and does not seem to be going down anytime soon. In addition, people have spent less than usual during the pandemic, so there is now a lot of money available that causes demand to outstrip supply, keeping prices up.

Ecommerce businesses with suppliers from China and Southeast Asia may have a tough time at least in the first half of 2022, but especially those engaged in dropshipping. Add to this the fact that economic growth in these countries remains very strong, so there will be many imported items that may no longer be worth selling.

#5 Return to local products and zero kilometers

Three reasons already explained in this post make local products competitive and in demand again: sustainability, product availability and cost.

One of the strongest bets in eCommerce and marketing trends for 2022 is the rise of local products, and not just in food. We recommend that you start looking for closer suppliers and reorient your business, not only because of supply problems, but also because consumers are increasingly looking at where the product they buy comes from.

Intelligence and creativity to continue growing

Ecommerce trends for 2022 are linked to changes in our users' perceptions, their awareness of the environment, geopolitical issues of supply and demand, the arrival of new technologies that will impose their own logic, and the impact of the pandemic, which, although no longer news, continues to be a problem worldwide (especially in countries where many of the products marketed worldwide are produced).

Businesses will face many challenges this year, so having a team of sales and marketing professionals becomes essential. Contact us now and receive the advice you are looking for.

You may also be interested in 7 email marketing trends to grow in 2022 .