6 steps to build customer loyalty through personalized discounts on your fashion ecommerce

In a fashion and accessories e-commerce, creating personalized discounts to build customer loyalty is very important. Here we tell you why.

The importance of customer loyalty in a women's accessories fashion ecommerce

Customer loyalty is a very important strategy for any e-commerce, and even more so if it is a fashion and accessories business.

Loyal customers are usually more brand loyal, are more likely to recommend your brand if they are satisfied with their purchase, will return to buy more frequently, and are generally more profitable.

For these reasons, creating personalized discounts for loyal customers can be a great idea. This way, you can offer them an extra incentive to continue shopping at your store, something they will surely appreciate.

Additionally, personalized discounts can also help you attract new customers. If someone sees that they can get a good discount at your store, they are likely to decide to give you a try.

Ultimately, offering personalized discounts for your returning customers can be a great way to encourage your most loyal customers to continue shopping at your store, and it can also help you attract new customers.

Let's look at each step in detail.

1. Objective: Create personalized discounts to build customer loyalty

Customer loyalty is a very important strategy for any e-commerce, and even more so if it is a fashion or accessories store. Whether the interest in purchasing is merely a whim or an existing need, providing a personalized promotion only increases the possibilities when making the purchase decision. Personalized discounts are a great ally when it comes to loyalty, as they allow you to offer an additional benefit to those customers who make frequent purchases or who have a high shopping cart value.

2. Identify opportunities: How do you know where to start when creating a personalized promotion?

To create personalized discounts, the first thing we need to do is identify our best customers. We can do this through our CRM or by analyzing data from recent purchases.

Once identified, we can offer them discounts based on their profile: for example, if they are regular customers we can offer them a 5% discount on all their purchases, or if they usually make high-value purchases we can offer them a 10% discount on purchases over €100.

If your e-commerce is set up on Shopify, we recommend apps like Crazy Egg to understand and measure all the data and behaviors that your online store collects.

3. Segment your online store database

Another way to create personalized discounts is through customer segmentation. Segmenting our customers allows us to offer them discounts based on their tastes and preferences. For example, if we know that a customer usually buys women's clothing, we can offer them a discount in the women's clothing section. In this way, we will be able to retain our best customers and, at the same time, increase sales.

4. Take advantage of the benefits of customer loyalty for your fashion and accessories ecommerce

Whether you are an e-commerce business in the fashion and accessories sectors, customer loyalty is very important to keep customers. According to various studies, the cost of attracting a new customer is between five and ten times higher than the cost of retaining an existing one.

Furthermore, loyal customers tend to spend up to 70% more than non-loyal customers. For these reasons, creating personalized discounts for your customers can be a great idea to increase sales and improve business profitability. The data you gain from your customers’ purchases will help you create personalized discounts as they can be based on the customer’s purchase history, demographic profile, or even geographic location. This makes customers feel more valued.

5. How to apply personalized discounts in an e-commerce:

Why is it important to create personalized discounts to build customer loyalty in a fashion and accessories e-commerce? Customers are the most important asset of any business, and in today’s digital world, it is vital to keep customers loyal to the brand. One way ecommerce sites can do this is by offering personalized discounts for those customers who buy frequently or place a large number of orders. This shows that their loyalty is appreciated and that they are rewarded for being good customers. Personalized discounts can also be a great way to motivate customers to continue shopping at your e-commerce site. If they feel like they are getting special treatment and are being given something extra for being part of your customer community, they are more likely to continue shopping and are more likely to recommend your e-commerce site to others.

How can you create custom discounts for customers? There are several ways to create custom discounts for customers. One way is to offer a percentage off certain purchases, or even all purchases made by the customer. Another way is to offer a custom coupon code that the customer can use to get a discount on their purchases. Coupon codes can be redeemed for a specific amount of money or even a free product.

Another way that eCommerce stores can create personalized discounts for customers is by offering free shipping for purchases over a certain amount that you set. There are eCommerce platforms like Shopify that allow you to generate these discounts or vouchers in a very intuitive way, so be sure to try them out!

6. Communicate personalized discounts on your ecommerce

Personalized discounts are an ideal way to build customer loyalty in a fashion and accessories e-commerce. However, it is important to communicate the discounts effectively so that the customer can take full advantage of them. Here are some ways to do so: 1. Include discounts in your newsletter: If you send an email newsletter to your customers, make sure to include information about the personalized discounts that are available. This way, customers will know what discounts they can get and will be motivated to visit your website for more information. 2. Make it visible on your website: It is also important to make information about personalized discounts visible on your website. This way, customers will know what discounts they can get and can make the most of them. 3. Use social media: You can also use social media to promote personalized discounts. Make sure to post detailed information about the discounts on your social media profiles and include a link to your website so customers can find out more.

Conclusions

After reading this article, we hope you have understood why it is important to create personalized discounts to build customer loyalty in a fashion and accessories e-commerce. By offering personalized discounts to your customers, you will be improving your customers' shopping experience and building a stronger relationship with them. In the end, it's all about offering the best possible value to your customers and keeping them satisfied ;)