7 Email Marketing Trends to Grow in 2022

Learn about upcoming trends and get inspired to create more powerful email marketing campaigns.

2022 is coming with new challenges for digital marketing and your brand has to be prepared to face them. Do you want to know what's new in the world of email marketing? At Teipe Digital we want to share 5 trends with you so you can make the most of this tool and strengthen ties with your audience.

Will email marketing still be used in 2022?

Some people think that email marketing is obsolete, but nothing could be further from the truth! This is one of the most cost-effective and effective tools that the digital world offers us, as it allows us to perform very precise segmentation of our database, sending the right message to our customers, wherever they are in our conversion funnel.

Emails are also becoming more customizable and automated, so if you have the right technology and a good strategy, you can reach your potential customers at the right time and thus achieve your brand objectives.

Now, let's take a look at some of the trends coming in 2022!

#1 User-generated content

The best advertising for your business is your happy customers. And leveraging this content in your emails is definitely a great idea. But what is user-generated content? It includes customer reviews, photos and videos using your products. Showing that other businesses or consumers are delighted with your products or services can convince someone else and encourage them to buy, so don't hesitate to try this technique!

You can reach out to your customers on social media to ask them to leave comments about their experience with your brand or create a challenge about one of them and then amplify it throughout your entire digital ecosystem.

#2 Artificial Intelligence

Your email campaigns are a great source of data. And to achieve this, it is essential that your brand has quality Artificial Intelligence (AI) that classifies and organizes this information faster and more effectively than any human being.

Learn from every action: In seconds, you can find out the best time to send emails to increase open rates, what subject lines work best, and then leverage the learnings AI extracts for your future campaigns.

Does a newsletter that only consists of images or one that also includes explanatory texts work better? Do an A/B test and move forward with what gets the best results. This way, you can experiment with your content and make it more and more powerful.

#3 Advanced customization

In 2022, it won’t be enough to use a template with a personalized name and send the same message to your entire database. Thanks to advances in AI, you will be able to use advanced personalization in your emails and establish a deeper connection with your users. They want to feel that you truly understand their needs, that you know what they are looking for, and that they can trust your brand to get it for them.

#4 More interactivity

The #1 goal of any email marketing campaign is to encourage engagement and drive traffic to your digital ecosystem: ecommerce, blog, YouTube, etc. Guide your customer through your conversion funnel to the point where they are ready to buy.

Content marketing is essential for this. Think outside the box: you don’t need to write “buy now” to increase your sales. You will see great results when you think about your users more than your numbers. Entertain them with humorous content, educate them with blogs and tutorials… there are no limits to creativity.

#5 Mobile optimization

This is a key point that you can't forget if you don't want to waste any sales opportunities. Use software that optimizes your content for each device, so that your users can read your newsletters on computers, tablets, mobile phones or wherever! If users have trouble seeing your promotions or offers, it is very unlikely that they will wait until they get home and search again from another device.

This doesn't mean you'll have to create thousands of different designs. Most platforms designed for mass emailing are prepared to adapt your content to any screen. Digital Tape We prefer to work with Hubspot and Shopify as they seamlessly integrate the email tool with e-commerce.

#6 More accessible emails

This is an essential factor that many companies overlook. Making emails easy to read and accessible to as many people as possible is a plus that cannot be missing in 2022 newsletters.

This is easy to implement and can include using large, clear fonts or contrasting colors to ensure emails are crisp and clear. We spend long hours on our phones these days, so many consumers choose dark mode to give their eyes a rest. Keep this in mind and think about your users' well-being.

#7 Short and concise messages

Dozens of messages reach us every day, so it is essential to be clear and provide the exact information that our users need in the fewest lines possible. So creating attractive subjects and messages that call to action will be great allies for your brand.

Is your business ready to take advantage of all the benefits of email marketing in 2022? Contact us now: at Teipe Digital we will create a highly effective strategy to boost your dreams.