7 Tips to improve your mobile store

E-commerce is booming and more and more users are making purchases using their smartphones. In this post, Teipe shares 7 tips to help you optimize your mobile store.

At Teipe we have everything your brand needs to increase your conversions and position yourself as a benchmark in your industry. Contact us and boost your project NOW!

Improve your site's loading speed

When it comes to mobile, time is money, literally. Many users abandon their shopping carts full of products due to slow loading, especially when entering their card details.

Therefore, make sure your site is fast and effective, so that users who have decided to buy your products or services do so quickly and effectively and do not have time to regret it. You don't want to lose anyone halfway through, just because your site gives error-error-error!

The right design for every device

Design is another key factor to consider. The mobile experience is very different from the one we have with computers, so you must have a design suitable for each type of device.

On mobile, your store's layout should be vertical and the buttons should be clear. Your user should be one click away from purchasing your product at any time and in a comfortable way. Don't make them scroll left and right, zoom in or do strange things to enter their data!

Unified experience

When purchasing a product online, many users may feel insecure and be hyper-alert to any inconsistency, they are more likely to panic and abandon their full shopping carts. And many times this is due to "jumps" or interruptions in their experience that throw them off and make them leave your site.

Call to action

Many brands do an excellent job of design, have easy-to-navigate and fast sites, but what about conversions? The lack of a Call To Action is much more common than one might think. And when it comes to online sales, especially on mobile phones, we must be encouraging our users to purchase our products all the time, quickly and easily.

Don't be shy and offer buttons or effective and simple ways to purchase your products, in any of the areas of your store. With a few simple changes to your interface you will notice an increase in your number of conversions and increase your return rate in no time.

Knowledge is power

If there is one positive thing about using digital media to sell our products and services, it is the amount of information we can gather from them. But of course, this means extra work at the end of the month, sharpening our eye to be able to detect opportunities and to improve our Marketing strategy.

Do you know what purchases your users make from their mobile phones compared to those they make from computers? Are there patterns? Have you tried more aggressive campaigns to increase mobile receipts? Reports are useful for this: to analyze what users of each network prefer, how they like to receive it and what strategies work best. It is a game of trial and error, in which the more information we have, the more confident we can take steps in the future and thus optimize our investments.

Geolocation

Create a mobile marketing campaign that recognizes your users' specific location. It's a super effective alternative that will generate a higher conversion rate. If you have a physical store, you'll notice an increase in the number of visitors. Then, it's up to you to make sure they also consume!

Keep your stock up to date

This is a tip for mobile devices, but it also applies to other forms of online shopping. It often happens that we load our carts with a wide variety of products to make the shipping process last longer, and when we want to pay, we find out that there is no stock or that the products we want are not in the stores near our home. A very bad experience for our users! Next time they will think twice before wasting their time with your store.

Remember that your priority is for your users to have a good experience, to recommend you and choose you again in the future. In addition, when these problems occur, they are usually accompanied by super hostile messages on social networks such as Twitter, Facebook or Instagram... damaging your image with other potential clients!

In short, optimizing your store for mobile is key, but you have to do it right to avoid having the opposite effect to the desired one! At Teipe we have experience and we know how to make your business improve its numbers and become a leading brand in your sector. Contact us and boost your project with us!