9 benefits of social media for your business
ANA BÁEZMillions of users use them daily and, with a solid Digital Marketing strategy, you can reach them! In this post from Teipe we will share with you some benefits that social networks can offer your business.
Do you have a company and you still don't know if you should have a presence on social media? Without a doubt, the answer is yes! Social media has proven to be super useful for increasing sales, creating a brand, building customer loyalty and expanding your products to a larger audience. They are part of the daily lives of millions and millions of users around the world and, in addition, they represent an impressive database, from which your company can benefit. In this post, from Teipe we share with you 9 benefits of social media for your business and we tell you how a good strategy can help you achieve your goals.
Have you run a campaign and not gotten good results? Don't have time to create content that adds value and is attractive to your potential customers? Don't worry! At Teipe we have everything you need to improve your social networks and increase your conversions. Contact us now !
Do you know the benefits of social media? Closer to your customers
Millions of users use social media every day, and when they see something that interests them, they are just a click away from getting it. In addition, many people prefer to communicate with the brand before making a purchase, and social media is your great ally in this! Users can communicate with your company through direct messages, comments, WhatsApp or any other contact you want to provide, without having to use any other means than their cell phone. In this way, your client benefits from more direct, comfortable and faster communication, compared to calls to call centers, where they can be on hold for long minutes.
However, having an account is not enough. You need to provide prompt service to boost word of mouth and avoid dreaded criticism. There are chatbots that provide super effective automatic responses to frequently asked questions… and for the more complicated ones, a community manager can offer accurate and personalized answers.
Each network has its audience and its language
Instagram , Facebook , Twitter , YouTube , Pinterest , TIK-TOK , Linkedin … although we group them all under the label of “social networks”, each one of them has its own logic, tone, format and a different audience. And although it may seem tempting to copy and paste the same content on all networks, this is a mistake! A successful communication strategy requires thinking of different forms and content depending on the network.
For example, LinkedIn has a more professional and business-oriented approach. It is perfect for promoting press releases and content that disseminates information that may be of interest to shareholders, suppliers, followers and potential customers. On the other hand, for more emotional content aimed at increasing conversions, Facebook and Instagram are certainly much more effective networks.
Is your target audience young, using TikTok and your competition has not yet landed on that network? Here you have a real opportunity! At Teipe we will help you build an appropriate and effective communication strategy for your product or service.
Influencers: great allies to increase your brand's exposure
Partnering with influencers can be a great alternative for your business. They don't need to have millions of followers! Niche influencers or micro-influencers, with a large but not huge number of followers, usually have very loyal communities and high levels of engagement.
The key is to choose the perfect person and create rich, fun and educational content together.
Boosting visibility in search engines
Major search engines are using increasingly complex algorithms. However, one of the parameters they take into account is the popularity of the content of a social media account. The more interesting the content you create for your social media is to your audience, the more likely it is to appear higher in search results. In short, success on social media also influences your SEO positioning!
Increase traffic to your website
Are you successful on social media? Great! This will benefit traffic to your website in two ways.
As we mentioned before, when you create relevant content for your users on social networks, search engines interpret that it may also interest their users and, in this way, you appear higher and higher on Google and other search engines! 
Secondly, social media has a huge amount of information that will allow you to reach the audience you are interested in. You can filter audiences based on hard data (such as location, demographics, age and gender) or by their interests. Just don't forget to add a Call To Action to all your posts and link them to your marketplace!
Content generated by your users
Many companies run challenges, contests, or create content that encourages interaction to encourage their customers to mention their brands and increase their reach organically. These are super effective strategies!
In addition, sometimes we are lucky enough to have a YouTuber or micro-influencer, selflessly, decide to share their positive experience using your company's products or services. This is truly a stroke of luck! But you can also create alliances and make the most of the loyalty of these communities to expand your borders.
Maintain a good image and manage crisis situations
Do you know what users are saying about your brand? Although you can track comments about your service through your posts, direct messages or when they tag you, there are tools that can help you understand your pain points and offer solutions to your users in a timely manner.
Many companies disregard their reputation on social media and, when someone googles it to check if it is a trustworthy brand, they lose a customer!
There are platforms that allow us to detect conversations in real time about your company or your competition! This way, you can take advantage of users' pain-points and gain-points and improve your conversions!
Social media: perfect for experimenting and innovating
Social media is the ideal setting to let your imagination run wild. There's no need to think about large campaigns costing thousands and thousands of euros: you can opt for small investments and quick tests that reach thousands of people in just a few days. This allows you to do micro tests to assess the audience's level of interest in each of your contents. Social media allows for an agile and effective work methodology, allowing you to make small adjustments on the fly, measuring objectives and having greater certainty about what your audience likes and what they don't.
Quantify your results and learn from them
Without a doubt, one of the most attractive advantages of social networks is the amount of information we can extract from them. A good Digital Marketing strategy requires a report at the end of the month, in which we evaluate the best and worst practices, the number of clicks on our posts, the number of likes and the quality of the comments, in order to add learnings and generate better content. A real gold mine for those who know how to interpret the statistics that social networks throw up!
These are just some of the benefits you can take advantage of for your business. Come to Teipe , boost your company and make your project grow!
