In this post we tell you the 9 reasons why email marketing cannot be missing from your digital marketing strategy.
When we think of digital marketing, huge social media platforms like Instagram and Facebook automatically come to mind… but what about emails these days? Many companies are unaware of the benefits of email marketing and are missing out on the advantages of an extremely powerful and profitable channel. That’s why, at Teipe Digital, we’re going to share 9 advantages that will make you change the way you look at this communication channel.
#1 . Benefits of email marketing: A very profitable tool
One of the biggest benefits of email marketing is that it is extremely economical compared to other communication channels. To give an example, sending an email to a target user ranges from €0.001 to €0.02. And the trend is increasingly favorable as the database becomes more reliable.
Plus, statistically speaking, newsletters convert 4 times more than advertising on other social networks, making them an extremely profitable and convenient tool for your business.
#2 . A very accessible tool for all audiences
PC, laptop, tablet, mobile… newsletters can be opened from practically any electronic device. This means that the range of users you can access is greatly expanded and allows you to play with different strategies and improve your performance.
It's key to use a responsive design template, so that your emails can be displayed correctly on any device. And the best part is that you don't have to worry about it! Email marketing tools provide this functionality. So you just have to make sure you make a good combination of text and design to get good results. The platform takes care of the rest!
#3 . A highly effective tool
With a good strategy and a solid database, we can get great benefits from email marketing. What does a return on investment 4 times more effective than social media tell you? Hard to believe, isn't it?
This is currently the most effective way to get results. But let's not throw all other efforts down the drain! Email marketing is part of a strategy and, although it is very profitable, it needs other channels to provide feedback.
You will need to work on the quality of the content you send to your audience and on your database to keep it up to date. Clean it of people who never open your messages… it's money thrown away that also affects your performance!
#4 . Customizable: segmentation and targeted content is one of the benefits of email marketing
The more accurate our communication with our users, the better the performance of our campaigns. And this is a quality that we can really exploit with email marketing.
With this tool we can send truly personalized messages to each of our users. And this is reflected both in the content and in the way the message is structured.
Today, automation allows us to address each of our users individually. And also, to provide them with information that corresponds to their interests and their place in our conversion funnel.
Is this someone who has already made a purchase and we want to call them back? Is this a person who has filled their shopping cart and we want them to complete the transaction? Maybe it's a good time to send them a discount code and help them make up their mind, why not?
With good segmentation and offering quality content, we can achieve a CTR that reaches and even exceeds 20%. A real opportunity for your business!
#5 . Measure your results to improve your strategies
As with any digital marketing strategy, it is key to be able to measure the performance of our email marketing campaigns in order to detect opportunities and errors made in them.
The positive thing is that all mass newsletter sending platforms offer the possibility of analyzing each of our deliveries minute by minute. So here you can analyze one or several variables to make your campaigns increasingly more effective.
#6 . A/B Testing
One of the benefits of email marketing is A/B testing. And although few companies take advantage of this tool, at Teipe Digital we believe that it is a great alternative to make your investment go further.
These tests consist of sending two types of emails containing different elements or content. It is a sample that allows us to find out which content works best with a small portion of our database and to send the most effective messages to our entire audience.
With these tests we will see a progressive increase in our metrics, our CTR, our opening rate and also the traffic to our website, our blog or our destination landing page.
#7 . Automate your messages and take advantage of improving your human resources
Stop wasting time doing repetitive tasks that software can do and make better use of your human resources!
Virtually all tools that offer mass mailings allow you to automate campaigns. This way, you can work on them once, schedule them and make sure that the newsletters will reach their recipients, avoiding forgetfulness or mistakes.
You can also create Workflows or email sequences to send to your clients or subscribers when a certain condition is met. Or, more simply, automate the sending of a birthday greeting.
#8 . Benefits of email marketing: create interactive content
Do you think that a newsletter is a boring text and a link to your website? Of course not! Email marketing campaigns can be very attractive and provide value to your users. So they will not only help you increase your sales, they will also be very useful to build loyalty with your audience.
They can use images, videos, animations, tutorials, GIFs, surveys and many more resources. The key is, as we said before, to get the right content to the right segment of your audience.
#9 . Increase traffic to your digital ecosystem
Finally, newsletters can help you a lot to drive traffic to your website, your online store, your blog, your YouTube channel or to the destination landing page that you consider relevant for each action.
Remember that a small percentage of users who open your emails will end up converting. Therefore, it is essential that you work to expand your database (don't even think about buying one!), on your content and your subject lines to improve your opening rate, your CTR and, ultimately, your conversion rate.
For example, if you send a campaign to 10,000 contacts and you have an opening rate of 40% to 50%, you can get between 4,000 and 5,000 visits.
In short, the benefits of email marketing are many, which is why it is a tool that cannot be missing from a digital marketing strategy. However, remember that it is one more link in a chain that you must nurture every day.
At Teipe Digital we will help you create more effective campaigns and improve your strategy. Don't wait any longer and contact us now !
