9 ways how Artificial Intelligence can improve your Ecommerce

Artificial Intelligence (AI) is already here. Everyone is talking about ChatGPT and its benefits, and as we know, this technology has become increasingly common. Users and businesses can benefit from it, and e-commerce is no exception. That's why we've identified 9 easy-to-implement solutions for your Shopify Store. Find out in this article what they are for and how to use them to improve your e-commerce and get amazing results.

Artificial intelligence is a branch of computer science that is dedicated to the development of programs capable of performing tasks that require human intelligence, such as pattern recognition, machine learning or natural language processing. In recent years, artificial intelligence has begun to be used in many areas of activity, including e-commerce. In fact, according to a study carried out by McKinsey, the economic impact of artificial intelligence could be very significant: it is estimated that by 2030 it could generate an annual global added value of between 5 and 15 billion dollars. Although with Microsoft's announcement of the investment, ChatGPT has already surpassed that figure by far.

Although we are still in the genesis of its development and application, there are already applications of artificial intelligence that can improve e-commerce. Below, we list 10 of them:

1. Automating customer service tasks: AI can be used to automate customer service tasks such as answering frequently asked questions, providing product recommendations, and responding to customer queries. This can free up your time so you can focus on other aspects of your business.
   
   Overall, we really like Axion.ai as it is an embeddable platform in Shopify that solves three things: reporting, order fulfillment and inventory management.
   
   
2. Personalizing the shopping experience: AI can be used to personalize each customer’s shopping experience. This includes showing them relevant products and ads based on their past behavior and preferences.
   
   WISER is a recommender focused on "Upsell & Cross Sell" with an AI engine.
   
   
3. Data analytics: AI can help you analyze large amounts of data quickly and effectively. This data can be used to improve your marketing campaigns, understand what customers want, and make better decisions for your business.
   
   We definitely like Distil.ai for analyzing Shopify store data, from customer behavior, identifying business opportunities, and much more.
   
   
4. Improve search results: AI can help you improve search results on your website so that customers can find what they are looking for more easily. This improved search functionality can lead to more sales.
   
   AI Search & Product Filter is a Shopify native app that uses machine learning and NLP (natural language processing) to improve the search and filter process in Shopify ecommerce.
   
   
5. Targeted Lead Generation – AI can be used to generate targeted leads for your business. This means you can reach out to potential customers who are more likely to become paying customers.
   
   Reaching real customers is becoming more and more difficult, which is why tools like Concured can help you automate and create quality content for the right audiences for your business.
   
   
6. Automated inventory management: A big part of eCommerce is inventory management. There are many factors to consider, such as what products are in stock, how many of each product to keep in stock, when to replenish, and so on. Automating your inventory management with AI can save you a lot of time and hassle. It can also help boost your sales by ensuring that you always have the right products in stock when your customers need them.
   
   We share our favorite app available in the Shopify App Store: Virtual Inventory Assistant.
   
   
7. Automated price optimization: The idea is that prices are automatically adjusted based on real-time data such as competitor prices, demand, and supply. By using AI to automate pricing, businesses can be sure that they are always offering the best possible price, which can help increase sales and boost market share.
   
   We suggest you look into Dynamic Pricing Optimization, an app that analyzes the competition and allows you to apply new prices based on AI-controlled rules.
   
   
8. Product recommendation automation – This means that instead of you or your staff spending time researching and suggesting products to customers, an AI system can do it for you. Essentially, an AI system can track customer behavior and preferences over time, meaning that recommendations will only get better and more accurate as time goes on. Ultimately, using AI as a product recommendation will save you time and money and significantly increase your sales.
   
   Vanga AI is an AI assistant that promotes and recommends products automatically. You no longer have to spend hours thinking about how to combine and recommend products.
   
   
9. Chatbots for customer service: One of the most popular applications of AI in e-commerce is conversational chatbots for customer service, with the aim of enhancing customer experience. The following are the reasons why they are considered a good option:

• Chatbots can provide 24/7 support.
• Chatbots can handle multiple chats simultaneously.
• Chatbots can collect data about customer queries and use it to improve your products and services.
• Chatbots can upsell and cross-sell products and services.
• Chatbots can provide a personalized experience for each customer.
• Chatbots never get tired and are always ready to help!

There are many intelligent chatbots out there in many shapes and sizes, but choosing the right one is difficult. That's why we recommend you take a look at the following one, which, in addition to being an assistant, has quizzes and connects to Facebook and Instagram: Relish AI Chatbot.