Learn how to create effective content ideas for your brand
ANA BÁEZIngenuity is very important, but there are also techniques that can help you create quality content for your brand. In this post we tell you about some of them!
Are creative people born or made? Does inspiration come on its own? Are there methods that help create more novel and effective ideas? The image of the creative genius, locked in a room, developing content in solitude as a result of his great abilities, is still quite prevalent. And nothing could be further from the truth! Although ingenuity is very important, there are many useful tools and methodologies that can help you create interesting and effective content.
At Teipe Digital we want to tell you some techniques that will position your brand and delight your audience. Continue reading this post and learn how to generate effective content ideas for your brand.
Understanding reading habits to create content ideas.
Empathy is one of the keys to success in generating relevant content for your audience. And to do so, understanding their pain points and gain points is vital. At this point, you will have to find out what your target audience consumes: what they read, if they have a reference blog, where they get their education and what content they prefer over others.
You can do research on your best consumers' browsing habits and analyze which of your content is their favorite, which ones they click on the most, which ones they spend the most time on, and which ones have the highest bounce rate. You can also choose to conduct a short interview with users who interact with your content through telephone surveys or newsletters to find out which content they prefer and what they would like to see more of.
Research your competitors
Does your competition always appear before you in search engines? That means they must be doing something right and you can take advantage of it for your brand! Analyze their content, the topics they cover, the resources that work best. Do they have a blog? Do they have social media accounts? Do they use videos? Photos? What kind of content works best? The key is to learn from your competition and make it better for your brand, with its own stamp and personality.
Take advantage of Google tools
Google is one of the most powerful tools for quickly and efficiently finding the content we are looking for. But that's not all: it can also help us find new content opportunities and optimize the ideas we have. How? Through the autocomplete function and related searches.
Autocomplete is when Google suggests an answer as you type into the search bar. These “search predictions” reveal the most frequent queries and keywords that users use to find certain information. Let’s say we have an interior design magazine and we want to create new content for our audience. Then we will search for “differences between cement” and the Google search engine will offer us “concrete and reinforced concrete”, “white and grey”, “smoothed and microcement”, etc. These are some triggers that can help us create content for our blog, social media posts, YouTube videos, and other social media.
Related searches appear at the bottom of the Google search results page and can also give us very useful ideas for creating content. Let's take an example: let's say we type "is cat litter toxic?" In related searches we will find similar topics that we can use to generate content, such as "difference between clumping and agglutinating litter", "what is the best cat litter", among others.
Create ideas with others
Connecting with other people can be extremely helpful, not just with members of your company's marketing team. Conversations with people from other industries who have different experiences with customers can often be productive.
A well-structured brainstorming session can be a huge help for your brand. The key is to choose a diverse group of people, a moderator, and set a clear agenda with defined objectives. What is the problem we are trying to solve? How long will the session last?
Make sure you create an atmosphere where all participants feel comfortable, without expectations of having to come up with big ideas. People tend to be inhibited, so it's essential to enable relaxed dialogue.
Using sticky notes, whiteboards, and other visual aids to keep track of ideas is highly recommended. Sticky notes are especially effective as it is easy to group them by topic and identify common trends and themes. Make sure to showcase everyone’s ideas so the process feels democratic and transparent. Having a good experience is essential so that it can be repeated in the future.
At Teipe Digital, our team of experts will help you create relevant content for your audience that will help position your brand. Contact us now and learn more about our agency!
