We only have one chance to make a positive first impression, and this is key to digital marketing. It has been proven that users make unconscious judgments about our websites in just 50 milliseconds. Therefore, the importance of working on the design, navigability and digital identity of our e-commerce sites is vital to reduce bounce rates, increase conversions and grow our business. At Teipe Digital we help you boost your online performance!
What does a good home page look like ?
If when we enter a site we understand its value proposition, what they do, what they sell, we feel comfortable browsing it and we find everything we need in a short time, we are talking about a great home page ! Currently more than 59% of the world's population uses the Internet daily, so taking advantage of our sites is the key to success in order to grow.
Here are some of the points you should pay attention to for your homepage.
Digital identity: It is essential that the content and design of your homepage represent the spirit and purpose of your brand. Your customers will feel confident and as comfortable as in a physical store.
Website navigation: Your users need to find all the information they need on your home page .
Provide multiple entry points and links to access a website's content with ease and better visibility of its features. Provide multiple calls to action (CTAs) that encourage your customers to buy.
Conversational Tool: A homepage is typically designed to engage in digital conversations with new or returning customers. Visual or verbal, deeper navigation options such as previews, recent articles, featured items, etc. can be used to engage with the user.
The best ways to customize your homepage
Due to its immense popularity and success, by 2024 e-commerce sales will account for almost 22% of retail sales worldwide. So, standing out among the various market players is quite a challenge. However, homepage conversion and optimization will help you create a unique presence and become the obvious choice for shoppers.
Ensures easy and intuitive navigation
38% of users stop interacting with a website due to a lack of content or an inappropriate design. A homepage with too many drop-down menus and piles of content can be inconvenient for potential customers.
The solution? Keep it simple but intuitive. Design your site with a user’s purchasing and decision-making journey in mind.
Attractive CTAs
It seems incredible but 70% of small business websites suffer from the absence of a Call To Action on their homepage . Without a compelling CTA, most websites end up having less interaction and inquiries from potential customers.
By cleverly designing buttons and calls to action and mentioning the benefits to the user, you will not only capture your audience's attention but will also make them make decisions that are beneficial to you.
The elements that your home page should include
Here are some important aspects of a well-designed home page:
Shopping cart
Shopify shopping cart integration requires no technical expertise or time to set up. Businesses can gain benefits such as higher conversion rates, user-friendly interfaces, multiple payment options, language and currency alternatives, integrated upsells, secure checkout landings, etc. On the other hand, website visitors can avail value-added benefits such as delivery date picker, gift wrapping options, shipping calculator for cost estimation, and more.
Visually appealing images
45% of marketers already use high-quality images in their content strategy, and 38% plan to leverage them for the first time in 2022. Whether you need to promote a product or increase your number of leads, images will be your greatest allies to emphasize your value proposition when designing your store's homepage.
Eye-catching videos
What works more than images? A compelling story. Adding images backed by stories on your homepage will dramatically increase your brand credibility in the eyes of your audience.
With personal contact on the decline lately, videos that properly represent your brand have a significant impact on your audience. Make them high resolution!
Social media integration
It is key to leverage these platforms to attract quality audiences to your site. Whether you are looking to create brand awareness, product demand, more website traffic, or acquire potential customers, online engagement is necessary.
In short, editing your homepage is very important, but it is not the only way to increase your Shopify store's conversion rate. At Teipe Digital we will help you create a comprehensive strategy. Contact us!
