Instagram best practices: 7 tips to increase your conversions

There are super effective strategies to make your brand take advantage of the millions of users who use Instagram every day. From Teipe we share 7 tips to increase your conversions.

Instagram is one of the most popular social networks among users, and you should definitely have a presence on it! However, having an account is not enough to position your brand, get new leads and increase your sales. There are super effective strategies to boost your reach, create loyalty and increase your conversions. From Teipe we share 7 good practices on Instagram that will help you improve your funnel and your return on investment.

Although creating effective ads and advertising our posts is important, creating relevant content for our followers will make the algorithm highlight our posts organically, making our content reach more people and that will have a positive impact on your goals. Continue reading the article and grow your project!

1. Share valuable content

When creating your grid, did you take into account what your followers want? Did you seek to inspire them, educate them, entertain them or share valuable content with them?

Although we know that marketing has moved from being product-focused to being user-focused, many companies continue to make the same mistakes, talking only about the benefits of their products and forgetting about those who are going to buy them. What are your audience's pain points ? And their gain points ? To get our users to stop scrolling and stop to see what we have to say to them, we need to use our imagination and creativity.

2. Follow your followers

A great tip to strengthen ties with your followers is to follow them and interact with them, especially when they have left a comment, a question or a suggestion! An additional plus is that, by having them among your contacts, you will be able to see their complete profiles. This will help you learn more about how they live, what their tastes are and, in this way, you will be able to optimize your strategies.

A fluid and constant relationship with your users will not only benefit them directly, but will also let the algorithm know that you know how to create good content for them, which will boost your organic performance.

 

3. Add hashtags to increase visibility

Did you know that you can increase the visibility of your brand and products by adding hashtags to your posts, stories, and IGTV? Instagram allows you to browse through hashtags , so that when a user does a search, your posts appear even if they don't follow your account.

Although you can include a large number, at Teipe we suggest that you only add those that are relevant to your objectives . The key is to find the perfect balance between broad and precise, without falling into a hashtag that is followed by 50 people but sufficiently limited so that your users can find you in a sea of ​​publications.

Using irrelevant hashtags will make your posts look spammy and will lower the performance of your posts. Keep in mind that we are looking to increase conversions! As tempting as it may be to jump on every trend, aim to attract relevant traffic to your page .

4. Repost and interact with user-generated content

As the name suggests, social media is just that: social media. And like any good relationship, nurturing it is essential to reap the rewards!

We like to be recognized in real life and the same thing happens on social media. When a user generates content related to our products, they invest time and dedication… and there is nothing better than a good thank you! Take a few minutes to respond with some heartfelt words and show interest in their contribution, either by replying to the comment or sharing it in your stories.

Another good strategy is to work to generate a sense of community among your users. Turning your brand into a lifestyle is possible, but it is a long-term and painstaking job. However, this effort is rewarding and will create a sense of trust and loyalty that is very difficult to break or replace.

You can also attract new leads through product and service giveaways. This is a very effective way to increase interactions and likes , but be careful! The choice of prizes must be in line with your audience. What good will it do you to gain followers who have no interest in what you sell? This will only increase what we call “vanity metrics” but will not bring any benefit to your purposes.

5. Product labels

Save your users as many steps as possible. Many times we see something we like on Instagram, we go to the website to find it and… what were we looking for?

Increase conversions by redirecting your users from your Instagram Shopping. It is a super effective tool that brings our users closer to the price of the product and additional information to buy it in a few simple steps!

Please note that this feature is only available for business profiles approved by Instagram. So if you are about to create your profile, make sure you meet all the requirements to be able to take full advantage of the platform.

6. Good photos and good designs

Having beautiful, professional photos is another key to success. Instagram is a super visual app, and no matter how much effort you put into your copy … If your photos are low quality or have an unattractive composition, they may not be effective.

7. Visual coherence in your digital ecosystem

Finally, you have a nice Instagram, with super interesting content that people like a lot, but your conversion rate is still very low. This may be because you have put a lot of energy into your Instagram site, but your website is very neglected and as soon as your users come to buy, they leave! Your website should be easy to navigate, specific and as inspiring as your Instagram feed.

At Teipe Digital we have everything you need to improve your accounts or create them from scratch. Don't hesitate! Positioning your brand on social media is the future. Start now!