How to Make Money on Instagram: What Works in 2022

ANA BÁEZ

You're probably wondering how to make money with Instagram and whether it's really worth continuing to invest resources, time and dedication into positioning your brand on this platform. At Teipe Digital we can tell you that the answer is yes! This social network is still in fashion, millions of users use it daily and it offers many monetization mechanisms that will help you boost your business' sales.

You don't need to have millions of followers to get benefits. You just need to understand how the platform works to take full advantage of it. The more you know about your audience, their tastes, their consumption habits and take advantage of their pain-points and gain-points, the more powerful the results will be. And also if you understand that your brand can take advantage of the positioning of other users, creating alliances and relationships of mutual benefit.

How to make money on Instagram ? Shares with influencers

By now we all know that influencers are referents who have a strong reach and power of action in a more or less wide group of people.

But when do we talk about influencers? When are they users with more than a thousand, 10 thousand, 100 thousand or a million followers? In the marketing world, it is considered that those users who have more than 5 thousand followers can provide great benefits to companies. These types of influencers are known as "micro influencers" or "niche influencers."

Micro Influencers or niche influencers

It has been proven that you don't necessarily need to have millions of followers to be considered an influencer. And that even, in many cases, big celebrities don't have the right profiles to meet the needs of most brands. Actions with smaller or niche influencers usually get better results since they are more closed, closer and trustworthy communities with their audience.

Furthermore, their fees are certainly not the same when compared to those of established personalities. Here you will have to evaluate the cost benefit for your brand and make projections on what will be the best investment according to your budget. Sometimes it is better to sustain smaller actions in the long term than to burn all the cartridges in one shot.

So, if your business is fashion or design, you can think about creating actions together with micro influencers, whose communities are interested in your particular sector.

Create quality content

Content marketing is one of the keys to having a successful marketing strategy. Make sure you create interesting posts with good resolution and sound. Instagram is an audiovisual platform that rewards high-resolution posts that captivate users and make them stay on the platform for longer.

You can offer inspirational videos, reels, tutorials, unboxings... whatever you can think of! Or you can also try contests and giveaways related to the products or services your brand sells. This way, your content will reach more people.

Add hashtags to your posts

Use few but effective hashtags. It's a quick and easy way to increase your visibility. Make sure they're niche, not too big or too small, and that they're constantly being updated.

Which ones are best for you? Hashtags that have between 5,000 and 30,000 posts are a great option for you. This means that they are used by users but not excessively. They don't have hundreds of thousands or millions of posts, where your posts can go unnoticed. So if your content is quality, you have a good chance of reaching new accounts through niche hashtags.

Add a location

You don't have to share your exact location, but marking that you're in a certain city or at a certain business will help your post be more visible.

Users often explore content through location. This is a very common practice, especially when doing tourism. There you can find a great opportunity!

Write short and eye-catching texts

As we mentioned earlier, Instagram is essentially an audiovisual platform. Therefore, we suggest that your descriptions be short, direct and attractive.

Encourage your audience's interaction with your posts. You can do this by asking questions, encouraging them to leave their reaction in the comments or saving your posts. This way, Instagram's algorithm will understand that the content on your account is relevant to users, increasing the reach of your posts organically.

Work your feed

Your feed is the first thing a user sees when they enter your profile. How many times does it happen that a post is very attractive but when checking the rest of the account we find a completely different picture?

Achieving harmony between all your posts generates trust in your audience and increases your chances of growing both in sales and followers.

Create a publishing calendar

Post content regularly. We suggest you create a monthly content grid for your networks. This will give you order and predictability. It is also highly recommended to post during the week, since many people make plans on the weekends and tend to be away from their cell phones.

Choose the hours when the largest number of users are online. To find out which hours you are most likely to connect to, you can use the platform's own measurement tools that provide you with information about your users' activity. Or you can also access other paid APPS that will provide you with additional information.

Do you want to increase your business's sales on the internet? Our marketing team has everything you're looking for .

If you are looking for how to boost your business through digital marketing, we recommend reading this article .

And take advantage of new trends in email marketing. All the information in this post !

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