Become the 'Netflix' of your Shopify store: Real-time customer analytics for Shopify with Lucky Orange
ANA BÁEZDon't just track Shopify data - master it!
As a Shopify partner, we've seen firsthand how many businesses overlook a goldmine of information within their own data.
Did you know that almost 70% of online shopping carts are abandoned?
The main culprit is often a poor user experience on an ecommerce site. While Shopify provides powerful in-store analytics, many business owners in fashion, home decor, or electronics, to name a few industries, struggle to understand and act on this data. This means losing money and opportunities. In this blog, we’ll tell you how to perform Real-Time Customer Analytics for Shopify with Lucky Orange.
Optimize your fashion store on Shopify with Lucky Orange: Transform data into useful information.
Lucky Orange is an all-in-one conversion optimization tool designed to help you truly understand how visitors interact with your ecommerce site. It goes beyond traditional analytics, providing real-time, visual, and actionable insights to improve the performance of your Shopify store.
Its main functions:
- With color-coded overlays, the famous Heatmaps , you can see where your visitors click the most throughout your fashion ecommerce, where they scroll with the mouse, where they stop, thus revealing which are the most attractive sections, potential distractions and how far along the landing page they are viewing they usually get, so for example, if it is very long you know how much information they are not reading.
- You can observe real customer sessions through recordings of your visitors In your e-commerce, seeing exactly where they hesitate, where they find errors or where the purchase process gets stuck, for store owners, it is like a real-time Netflix.
- With Form Analytics you will detect why people abandon forms (and at what point). Heatmaps and form recordings identify the most confusing fields, unnecessary steps or technical issues that lead to the loss of potential customers in your fashion ecommerce.
- Conversion Funnels offer a detailed view of your customers' journey, highlighting the critical points where abandonment occurs, especially in sensitive areas of a fashion ecommerce such as the shopping cart and the checkout process.
- With Lucky Orange you can precisely identify which stages of the funnel have the largest number of users who abandon the purchase, eliminating obstacles or improving the quality of the information provided.
- By gaining a deeper understanding of your customers' behavior at these crucial stages, you can significantly increase conversions and maximize the performance of your Shopify store.
Boost your fashion ecommerce business on Shopify: How we’re driving data to results with Lucky Orange.
Case Study: Zahati Fashion Ecommerce with Real-Time Customer Analytics for Shopify
The Lucky Orange app positioned itself as a key tool for Zahati ’s Shopify ecommerce , providing strategic functionalities that allowed us to improve both the customer experience, as well as help drive conversions and maximize sales.
Firstly, the Teipe Digital team was able to optimise the customer journey by identifying all the critical and friction points on the landing pages and the elements that affected conversions. In this way, the navigation menu was structured in such a way that we provided the visitor with a coherent journey based on the analysis of each of the interactions that we studied from the recordings.
It also made it easier for the team to resolve problems by detecting technical errors in real time, such as slow loading times in some sections, thus minimising lost sales, optimising resources and making the hours worked on the fashion e-commerce site more effective.
With the Shopify -Lucky Orange duo, the A/B tests we ran were much more insightful in providing a visualization of the performance of variations, which goes beyond simply analyzing raw numbers. This tool also allowed us to fully track ecommerce data, combining key metrics from Shopify with insights from Lucky Orange to be able to provide a holistic view of the customer journey when browsing Zahati’s store.
Our experience at Shopify allows us to ensure that analytics work optimally from the start, allowing our customers to make the most of every business opportunity.
The daily and hourly monitoring we do is just one example of our constant effort to improve and maximize our clients' revenue. At Teipe Digital we do not consider ourselves a mere player in our clients' e-commerce; we strive to be committed allies to the success of all the stores we manage.
Ready to take your online store to the next level? Contact us so our team can start helping you maximize your revenue and achieve e-commerce success.
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