The Golden Circle: A Very Effective Methodology to Grow Your Business
ANA BÁEZWhy is Apple more than just an electronics company? What makes it stand out from the rest? In this article, Teipe shares with you everything about the “Golden Circle” methodology.
Do you want to grow your brand and make it stand out from its competition? We know that there are no recipes for success, but there are very effective methodologies to broaden the emotional bonds between your users and your brand, which will help you achieve better results in all aspects of your project. In this article, we at Teipe tell you all about the golden circle , a system created by the speaker and leadership expert Simon Sinek .
At Teipe we have everything your project needs to improve its positioning, increase sales, strengthen your brand or start from scratch on the right foot! Contact us now .
What is the golden circle
Generally, when we want to create a campaign or sell a product we think about what we want to sell and how we will do it. What would you say if we told you that you are focusing wrong? The golden circle methodology proposes to inspire, transmit ideas and beliefs to think about your company's communication by focusing on the why. This is an ideal technique to think once again about your communication strategy, inside and outside the company.
This methodology can be represented by a circle made up of three questions that are enclosed within each other and that, according to Sinek, explain why some people and organizations inspire and others do not. The three questions are: why, how and what. And everything starts from the inside out. Everything starts with the why.
Components of the Golden Circle : Why, How and What
The How: Although all projects need a how, few fully understand it. The how are your systems, processes and strategies that you carry out to achieve the what.
The What: The what is your results, the products or services you offer as tangible ways to bring your why to life. It is located in the first layer of the circle and is the easiest to identify.
A success story: Apple
What makes Apple different from the rest? Although it may seem like a small detail, Apple's communication and organizational strategy, based on emotionality, on generating trust, on inspiring its users with an innovative and disruptive way of working and creating products, makes the company a leading brand.
Although Apple may sell computers, cell phones, music equipment and other products, its brand is synonymous with excellence, efficiency, quality and design. And what can be perceived throughout the entire experience with Apple is, in large part, thanks to the fact that they are clear about their why and follow it as a guide for their company.
Find the why of your project
Thinking about our why is very important, but it must be something we truly believe in. Creating a nice and inspiring slogan is easy, but it is useless if it is just empty words. Your company must be and do what it says about itself if it wants to achieve close and loyal ties with its users.
As we said before, there are no recipes for success. And even if you want to copy Apple 's strategy , which is undoubtedly effective, it may have nothing to do with your project. Ask yourself the questions of the golden circle, think, talk to others about your brand, about what your goals are and you may find a way to enrich your business.
Let's take a fictional example: do you want to spread your love for good food to the rest of the world? That is certainly different from selling cheese, for example. It involves a vision and a commitment to your users that if they follow your advice or buy your products, they will open a new paradigm in their life. And if you say so, you really have to do it! Otherwise, you may have a very good start, but when they try your products, your audience will find a very big difference between what your brand is and what it claims to be, and they will not choose you again.
Do it with those who know
At Teipe we will help you create an effective communication strategy to achieve coherence, reinforce the positive values of your brand and create loyalty among your audience. Don't wait any longer! We know how to do it. Contact us now !
