Let's talk about ecommerce and we'll give you 6 simple steps to set up your virtual store on Shopify

If you're thinking about creating your own online store, you've come to the right digital marketing agency. In this post, we'll show you the steps you need to take to set up your e-commerce site on Shopify and start selling your products online. It doesn't matter if you're new to this or have previous experience, with our step-by-step guide you'll be able to have a successful online store in no time. Let's get started!

Create your Shopify account for your ecommerce and choose the plan

The first thing you need to do is create a Shopify account. Signing up is free and only takes a few seconds. To sign up, visit the Shopify homepage and enter your email address, password, and store name. Then, click the "Sign up" button.

There are different Shopify plans so you can choose the one that best suits your needs. The basic plans are as follows: • Basic Plan: This plan allows you to sell on your website and costs $29 per month. It includes advanced reporting and the ability to use an external payment gateway. • Shopify Plan: This plan is perfect for stores with high sales, as it offers advanced features such as the ability to create coupons and giveaways. It costs $79 per month.

• Advanced Plan: Shopify’s most comprehensive plan. It costs $299 per month and offers advanced features like payment gateway customization, advanced inventory tracking, and the ability to create specific shipping rules.

For more information about each of these plans, do not hesitate to contact us .

Select an attractive and functional theme for your ecommerce

What theme of virtual store are you going to set up? Choose a theme for your online store that reflects your interests and passion. This way, you'll be able to enjoy the process of creating content and promoting your e-commerce more. If you're not sure which theme would be best for your store, here are some things to consider when choosing:

1. Design: Choose a theme that fits your brand image and offers an engaging and user-friendly shopping experience for your customers.
2. Responsive: Make sure your theme is responsive, meaning it adapts to different screen sizes and mobile devices.
3. Customization: Choose a theme that allows you to customize the design of your online store according to your needs and preferences.
4. Features: Make sure the theme has the features you need for your business, such as payment options, social media integrations, and shipping options.
5. Comments and Ratings: Read the comments and ratings of other users who have used the theme to get an idea of ​​its quality and effectiveness.
6. Technical support: Make sure that the theme has technical support available in case any problems or questions arise. In any case, at our digital marketing agency we are more than prepared to give you all the support and advice you need.

If you're just getting started with ecommerce and want to save on costs, Shopify has a number of free themes that you can get started with. Just because they're free doesn't mean they're not just as good as the others!

Add products to your online store

Once you've selected the Shopify plan that best suits your needs and theme, it's time to add products to your store. Shopify gives you the flexibility to sell physically or digitally, or both. If you're selling physical products, you can use the barcode scanner to easily add them. If you're selling digital products, such as ebooks or music, you can add them in file format.

To add a product:

1. Go to the "Products" section of the admin menu and then click "Add Product".
2. Fill out the product details, including the product name, a description, images, and more information about shipping and variants (sizes, colors, etc.). You can edit this information at any time.
3. Once you're done filling out the details, click the "Save" button. The product is now available to customers in your store.

If you want to add more products, you can click the "Add Product" button to repeat all the steps above.

Set up your domain

Setting up your domain is very simple. You just need to follow these steps: 1. Sign up for a Shopify account. Enter your email address and a secure password. 2. Once you've logged in, you'll be asked to enter some basic details about your store, such as the name of your store and the country it's located in. 3. After that, you'll be able to see the Shopify homepage. At the bottom right of the screen, you'll see a button that says "Buy Now." Click on it. 4. You will be redirected to the plans and pricing page. Here, you can choose the plan that best suits your needs and click "Buy Now" again. 5. Fill in your billing information and confirm your subscription by clicking "Pay Now." If you're not ready to pay, you can also click "Save Draft" and come back to this page later. 6. Once you've completed the checkout process, you'll see a screen with your domain name. If you already have your own domain, you'll be able to link it to your Shopify store here. 7. Finally, you'll need to set up DNS records to point your domain to Shopify. These records vary depending on the hosting provider you're currently using to host your website. You'll find the exact information in the "DNS settings" section of your Shopify admin. Once you've completed all of these steps, your domain is successfully set up and ready to use with your Shopify store.

Why is it a good option to set up your online store on Shopify?

There are several reasons why Shopify is a good option for setting up your online store:

1. Ease of use: Shopify is a very intuitive and easy-to-use platform, which means you can build and manage your online store without needing advanced technical knowledge.
2. Custom Design: Shopify offers a variety of templates and themes so you can customize the design of your online store to your needs and preferences.
3. Integrations: Shopify has a wide range of integrations with marketing, social media, payments, and shipping tools, allowing you to grow your business and improve your customers’ shopping experience.
4. Security and reliability: Shopify is a secure and reliable platform that protects your customers' data and processes payments securely.
5. Technical support: Shopify offers 24/7 technical support to resolve any issues you may have, allowing you to focus on growing your business without worrying about technology.

In short, Shopify is a good option to set up your online store due to its ease of use, custom design, integrations, security, and technical support. The important thing for you is to be able to take care of the recurring tasks of your business, and Shopify gives you all the tools so that it is not a headache like other platforms where you need to know code to be able to manage it. And if you have a digital marketing agency, even better to make your business profitable and optimized!

Choose a digital marketing agency to grow your ecommerce

There are many ways to grow your online store. Some methods are free, while others require investment. However, all methods have one thing in common: they are effective if implemented correctly.

Here are some steps you can take to grow your online store:

1. Social media promotion: Social media is a free and effective channel to promote your online store. You can use content you've already published on other platforms and adapt it to your social media channels to target your audience. You can also organize giveaways or special promotions exclusively for your social media followers.
2. Online advertising: Online advertising is an effective way to reach new potential customers. You can invest in paid ads on Google, Facebook, Instagram, and more. The important thing is to define your target audience well and then set up your advertising campaign to target them.
3. SEO: SEO is a key tool to improve the visibility of your online store in organic search engine results. To achieve this, you need to optimize your web pages with relevant keywords and quality content. You can also invest in links from other websites to improve your positioning. We invite you to read this blog on how to increase traffic to your ecommerce.
4. Email marketing: Email marketing is a great way to keep your current customers informed about the latest news from your online store. You can send them newsletters with offers and promotions, as well as relevant content to encourage them to interact and buy more products. There are many myths about automated content marketing, but the reality is that it is one of the best tools to attract sales and keep your customers loyal. 5. Customer service: Customer service is a fundamental part of any business. Offer your users the best possible experience so they continue to trust your online store and recommend your brand to others.

If you found it useful, don't forget to share it ;) We know that it is very difficult to grow your business, we are here to help you! Even though it may seem easy, you may encounter unforeseen events or blockages along the way, if so , call us! We will be happy to hear from you!