Inbound marketing: what is it and how can it benefit your brand?

Inbound Marketing is a technique that allows your brand's target audience to reach it organically, achieving short, medium and long-term results. In this post we tell you all about it!

Are you thinking about renewing your company's Digital Marketing strategy? Do you want to grow your project and make your investment more profitable? In recent years, the ways of buying have changed dramatically, as well as the way in which users know and interact with brands. Techniques based on chasing users with invasive advertising are becoming less effective, compared to others that place their users in a more active role, seeking to make them consume their content and products and incorporate them into their lives. In this post, from Teipe Digital we will tell you all about Inbound Marketing, an effective and innovative strategy that will make your project grow and position your company above its competition.

What is Inbound Marketing?

Inbound marketing is a strategy based on attracting customers by offering them useful content and adding value at each stage that the user goes through until the moment of purchasing a product or service. Unlike traditional marketing, inbound creates content designed to address the problems and needs of potential customers, generating trust and credibility in your company. Therefore, it is not necessary to chase your audience with advertising that can become annoying.

This non-invasive technique aims to help potential customers find your brand through different channels, such as blogs, social networks, tutorials or search engines.

Stages of Inbound Marketing

As we explained above, Inbound Marketing is a work methodology based on four phases, aimed at satisfying the needs of the user in the different stages of the relationship with our brand. We are not only looking to sell a product: we want to build loyalty among our users, ensuring that they have a good experience beyond the product they purchase. In this way, we increase the chances that they will choose us again and be able to satisfy more and more needs with our brand. To do this, the more we know them, the more appropriate and accurate our strategy will be.

Below, we tell you more about the four stages of Inbound Marketing.

#1 . Attract

Once we have an account or a site created, it is time to make users see it and interact with it. To do this, we must put all our creativity and resources to work: generate valuable content, make use of SEO techniques, our social networks, YouTube videos , TIK TOK , etc. The key to achieving good results and increasing our brand's conversions is to do it with good planning.

But it's not enough to have a high volume of traffic! The idea is to reach quality users who are relevant to your brand. To give a simple example, let's say we have a gym in Madrid and we want to get more people to visit our establishment. It won't help much if 50% of the visitors to our blog or website live in Mexico, since they will never be able to use our facilities and we won't be able to achieve our goal!

Through Inbound Marketing, creating relevant content at the right time, we focus on attracting those who are most likely to become potential buyers and, ultimately, happy customers.

#2 . Convert

Once your website starts receiving visitors, an even more interesting stage begins: converting your audience into potential buyers. To do this, you can choose from a wide range of options the alternative that you think is most suitable to maintain a conversation with them; through messages, forms, newsletters, webinars, etc.

At this point, segmentation is key. This way, you can provide each of your users with the most appropriate information and slowly lead them to purchase your product.

Does any strategy matter? Of course not! To give an example: it is true that email marketing is very effective… as long as we are not talking about the millennials, who practically do not have or do not use their emails! So, think carefully about the customs and habits of your audience. Otherwise, you will throw hundreds and hundreds in the trash!

#3 . Close

Do you already have a good database? Great! Now it's time to make all the technology work in your favor. Integrate your records with a CRM or an automation and lead nurturing tool. This will create an automated content flow adapted to your audience's purchasing cycle. Through lead scoring, you can determine the right moment to convert them into a customer and achieve your goal!

#4 . Delight

A very common and fatal mistake for many brands is that, once the purchase has been made, they neglect their customers and provide them with an unsatisfactory after-sales service. Serious mistake!

A good experience before and after the purchase is essential to build customer loyalty. At this stage, you must keep your customer happy, answer their questions, and offer them relevant and useful information. In this way, you will turn a purchase into a recommendation, creating a virtuous circle for your brand.

Coordinate your processes

Finally, keep in mind that to achieve sales through inbound marketing, a creative and coordinated strategy is essential. At Teipe we have everything your brand needs to optimize its processes and improve its performance. Contact us and start growing today! Trackbacks/Pingbacks 1. Learn how to create effective content ideas for your brand | Teipe - […] You may also be interested in learning all about inbound marketing […]