The 5 most common mistakes made in eCommerce.

ANA BÁEZ

Creating an eCommerce site is something that every seller is obliged to do, otherwise they would lose a lot of ground to the competition. However, there are many common mistakes that are very easy to make and can ruin the results, affecting above all the navigability and therefore the user experience.

At first glance, creating an online store may seem very simple. At first glance it is, however there are many points to take into account so that sales flow in your online store and you do not make the usual mistakes. We mention 5 mistakes that we frequently detect:

Regarding the platform that manages your online store

Choosing a platform that is difficult to manage for your eCommerce, either because it includes designs with codes that are impossible to solve if you are not an expert programmer. In the end, as the owner of an online store, you want the platform you choose to work for you, and not work for the platform; the user experience is not only for the buyer of your product.

 

# Shopify is an excellent eCommerce platform for both online sales experts and new entrepreneurs, and it is basically because of the focus they put on the user experience -as the owner of the online store that you are- offering you immediate support, frequent updates, creativity and innovation to name just a few...

Regarding the security of your online business

One of the main concerns of online shoppers is the security of their data. Make sure your store is protected and all information collected is encrypted. In addition, it is important to keep privacy and security policies up to date and make them visible to customers.

It is important to keep in mind that as the owner of an eCommerce site you are responsible for both the internal information of your business and all the information that your customers are providing you, so you must protect the data carefully to avoid security problems, access attempts, hackers, etc.
 

Typical mistakes regarding the content of your eCommerce

An e-commerce site must focus on user experience and navigation to keep customers coming back. If an online store is not optimized for these issues, it will make mistakes that can be very costly. Regarding the information you provide, we have detected simple mistakes that lead to big problems:

VALUE PROPOSITION

  • Not knowing what your business offers due to poor communication of your value proposition: If an online store does not clearly and concisely communicate the brand's value proposition, customers will not understand why they should buy there instead of elsewhere.

UPDATES

  • Poor management of your homepage without updating it with different proposals and offers will make you fall into the typical groundhog case: always the same. Users like the feeling that there is always something new to discover, and if you don't offer that, they are likely to get bored and look for other options.
  • In addition, maintaining a good user experience is essential to the success of your ecommerce; if customers do not find what they are looking for easily or the navigation is confusing, they are likely to leave the site and not return. Therefore, make sure that the page is well organized and offers a smooth experience. We recommend this article to generate repeat sales.
 

NAVIGATION AND USER EXPERIENCE

  • Poor navigation: the typical “shop all” without search filters... Imagine arriving at a huge store with all the products laid out. How do you know where to look? How are the products classified? Which is the best option? How many varieties do you have? It can be difficult to navigate a website if the content is poorly organized or if the images are confusing and of poor quality.
  • Potential customers will become frustrated and probably won't come back. (We show you in this article) blog How the redesign of a Shopify eCommerce site led to a huge increase in sales, where the focus was on the website's navigability.)
  • It is crucial for all ecommerce businesses to focus on providing an excellent user experience to their customers. This way, they can avoid costly mistakes and ensure that more people make purchases from their online store.
  • Not having category pages makes your site difficult to navigate: Categories are very important in an online store. They must be clear and concise so that customers can find what they are looking for quickly and easily.
  • Subcategories are also important to help customers find the perfect product. For example, if you own a jewelry store, categories and subcategories could be: necklaces (large, chains, customizable), earrings (gold, silver, by size, with stones…), rings (gold, silver, with stones, adjustable…). This will help your customers navigate your online store efficiently and enjoy a better user experience.
 
 
 

If you have an online store, whether it is fashion, decoration, gastronomy or any other kind, do not fall into the most common mistakes. As the owner of an eCommerce store, we recommend that you visit online stores where you frequently buy and think about what you like about them:

  • Easy to use
  • You find the products quickly
  • It offers you good combinations
  • You find offers.
  • Do not have any doubts about the product because they have a complete description,
  • The photos are of good quality, you can appreciate sizes, proportions, textures...

    Don't manage your online store by REACTION, run your online business from PROACTION. If you are looking for help you manage or develop your eCommerce do not hesitate to contact us!

     

    You may also be interested in: Simple steps to increase traffic to your fashion eCommerce.

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