SEO Optimization and Ecommerce Migration: 3 Reasons to Keep Your Blog When Migrating to Shopify
ANA BÁEZIf you’re considering migrating your ecommerce site to Shopify , you might be worried about how this will affect your blog. And rightly so: if you’ve been working hard to create valuable content and rank your posts well, you don’t want to lose all that work by switching platforms.
Here are three reasons why keeping your blog on its current platform can make all the difference to your rankings and content when you transition to Shopify. Read on to find out how you can keep your posts valuable while improving other aspects of your business!
The importance of SEO for the success of your ecommerce and how it can be affected during a migration to Shopify
SEO is extremely important for the success of your online store. If you are not happy with the performance of your current platform, you are probably considering migrating to Shopify. However, before you do so, you should consider how your blog and content will be affected during the process, but don't worry, we will give you the keys to keeping it!
Once you migrate your store to Shopify, all of your existing content will still be accessible on your current website. However, because the new website will have a different structure and layout, your readers will likely have a hard time finding what they're looking for. Plus, if you don't redirect properly, you may lose existing traffic to your blog, so you need to make strategic decisions to preserve the SEO you've worked so hard for! Read on...
Preserving SEO authority is one of the benefits of keeping your blog on its current platform when migrating your ecommerce:
You have made the decision to migrate your ecommerce from your current platform to Shopify, keeping your existing blog under a subdomain. What do you gain from this tactic?
You retain the authority and track record of your blog on your current platform. Everything you’ve worked on and built in SEO over time. Your blog on its current platform, whatever it is, has established a reputation and authority in its niche, you’ve generated valuable content, and you continue to attract a loyal audience. Why risk losing it with a migration?
By keeping it on its original platform, you ensure that authority and track record are not lost. You will continue to reap the benefits of search engine visibility and the trust of readers who have followed your blog all this time.
By maintaining your blog's authority and reputation, you'll be in a strong position to maintain and strengthen your SEO rankings as you turn your attention to migrating your online store to Shopify, with all its benefits!
Maintaining content continuity, user experience, and your SEO ranking when migrating your ecommerce to Shopify while keeping the blog on a subdomain
Migrating an online store to Shopify can be a complex process, but it's important to maintain continuity in content and user experience to avoid losing potential customers.
If you have a blog on a subdomain, you can keep it on its current platform and redirect traffic to your new Shopify store. This way, you'll maintain the blog's SEO ranking and be able to continue generating relevant content for your customers.
By keeping your blog on its current platform during your ecommerce migration to Shopify, you ensure that your followers continue to find the content they are used to and have valued over time.
Maintaining the continuity of your content will allow you to continue building on the foundations you have already established, taking advantage of this authority and reputation that are so valuable in your ecommerce SEO strategy.
By prioritizing consistency and continuity, you are demonstrating your commitment to your
readers and followers and reinforce your position as a trusted source in your niche, whether it be fashion, jewelry, home decor or food, to name just a few.
4 key points about subdomains as a strategic extension in building your ecommerce SEO
Subdomains are an important part of building an ecommerce site, SEO, and your digital marketing strategy. Here we'll give you more reasons why keeping your blog on its current platform can make a difference in your rankings and content when you migrate your ecommerce site to Shopify.
- Subdomains are an effective way to structure your ecommerce site for search engines. Subdomains allow you to better organize your ecommerce content and make it easier for search engines to index and crawl your site. Subdomains can also help improve your ecommerce's SEO ranking in search results if used correctly.
- Subdomains can help you improve organic traffic to your ecommerce site. If you have good content on your blog, chances are people will share it on social media. This means that if you have a subdomain for your blog, you'll have a higher chance of getting organic traffic from these sources. It all adds up!
- Subdomains can help improve the user experience on your ecommerce site. By having your blog on a subdomain, users will have a better understanding of the structure of your ecommerce site and how to navigate it with ease. This can help improve the user experience and keep them on your site longer, leading to higher conversions.
- Subdomains allow you to target content specifically for specific topics or geographic regions. This will help you ensure that your content is optimized for the right users and therefore improve SEO rankings in search engines.
In conclusion, using subdomains as part of your SEO strategy when migrating your ecommerce to Shopify can be an excellent way to improve your search engine rankings and generate more organic traffic to your website. Here is this complete guide on subdomains and their importance as a strategy in your ecommerce: https://shopify.pxf.io/0ZYLNY
You may also be interested in: Simple steps to increase traffic to your fashion eCommerce.
