At Teipe Digital, we are pleased to present our recent project for renowned fashion brand CeliaB . While the visual aspect of the ecommerce site remains almost unchanged, we have carried out extensive work on the back-end on the Shopify platform to optimize the user experience and boost conversions. Below, we share the key details and results obtained, demonstrating how our expertise in fashion and ecommerce technology can transform a brand’s online presence.
Full Analysis of Fashion Ecommerce on the Shopify Platform
We conducted a thorough audit of Google, SEO and Shopify to identify areas for improvement. All our decisions were based on best practices and for the benefit of the client.
Conducting a full fashion ecommerce audit before starting any project is essential to establish a clear baseline and thoroughly understand the challenges and opportunities presented by the online store. By meticulously examining key aspects such as Google performance, SEO status, and Shopify platform functionality, we can identify specific areas that require attention and develop effective strategies to address them.
These comprehensive assessments allow us to make informed decisions with the client and ensure that every step we take is backed by concrete data and aligned with our clients' goals.
Similarly, conducting an audit after implementing changes gives us the opportunity to contrast and measure the impact of our actions in the short term. By comparing the results obtained with the initial data collected during the initial audit, we can accurately assess the progress made and determine the success of the implemented improvements.
This feedback allows us to adjust our strategy as needed and ensure that we are on the right path toward achieving the project's long-term goals.
Optimizing Shopify's Back-End for Fashion Ecommerce
In our quest to optimize CeliaB's fashion ecommerce , we faced the challenge of long loading times and navigation issues., we faced the challenge of long loading times and navigation issues. We worked on bug fixing and back-end code optimization, resulting in a significant reduction in loading time by 51.4%.
This improvement not only guarantees a faster and more efficient user experience, but also increases customer confidence and satisfaction when interacting with the site, as well as substantially reducing the bounce rate. We fixed bugs that affected navigation, thus improving the fluidity of the user experience and, of course, higher conversions for the fashion e-commerce.
We remain committed to continuous improvement, these first results demonstrate the positive impact that back-end optimization has on the user experience and the overall success of this fashion ecommerce.
We Optimize Fashion Ecommerce: Improving the Purchasing Process at Celia
To optimize the purchasing process on the CeliaB website, we focused on making navigation more intuitive and enjoyable for users. We simplified the steps required to complete a purchase, consolidating and optimizing the flow to minimize any potential friction. This simplification allows users to complete their purchases more quickly and efficiently, significantly improving their experience.
In addition, we have implemented several improvements to the e-commerce code that optimize navigation and facilitate quick decision-making. These modifications include improving the layout and visibility of products, as well as introducing more effective filtering and search functions.
We also worked on optimizing page loading during the checkout process, ensuring a smooth and uninterrupted experience. These improvements not only benefit users, but also have the potential to increase conversion rates and the overall performance of CeliaB’s site.
Improving Conversions in Fashion Ecommerce with Optimized CTAs on Shopify
In our effort to optimize CeliaB 's ecommerce , we refined and enhanced the CTAs to effectively direct users towards the purchase, thus improving the conversion rate. A well-designed and strategically placed CTA provides a clear guide for users, facilitating their navigation and reducing any indecision. This is crucial in the fashion sector, where competition is high and the user experience must be impeccable.
Additionally, by optimizing the design, copy, and placement of CTAs on the Shopify platform, we significantly increase the likelihood that users will take desired actions such as purchases or subscriptions, directly driving conversions and business success for the site .
Strengthening Local Connection with Shopify Translate & Adapt:
To ensure a smooth and consistent localization process, we implemented the native Shopify app “ Translate & Adapt ”. This choice ensures that the site is always up to date and runs smoothly. The addition of the Spanish language, even though the CeliaB brand has been successful worldwide with just one language, adds a touch of closeness and authenticity, especially important for the local Spanish market.
As a Spanish brand, offering the site in Spanish not only strengthens the connection with your local audience, but can also improve the user experience and foster greater loyalty among Spanish-speaking customers.
Results:
The changes implemented had a significant impact:
- We have improved navigation and reduced page loading time.
- We increase the fluidity and speed of the purchasing process.
- We improved the effectiveness of CTAs, which resulted in a higher conversion rate.
- We've expanded the site's reach by adding a new language.
- We've made it easier to find stores with a more intuitive store mapper.
All of this was achieved in a short timeframe, aligned with the critical dates of an important launch for the brand. We are proud to have delivered a project that not only improves the user experience, but also boosts conversions for CeliaB.
At Teipe Digital , we are committed to offering effective and customized solutions for each client. If you are looking to optimize your ecommerce and boost your conversions, contact us today!
