Why your ecommerce doesn't convert? The 10 mistakes you should avoid to generate conversions

Do you have an online store but aren’t getting the conversions you expected? Don’t worry, you’re not alone. Many online store owners face this same problem and it’s understandable because there are many factors involved in converting visitors into customers. In this blog post we tell you what the 10 most common ecommerce conversion killers are and how you can avoid them. From lack of product information to tedious checkout, find out how you can improve your online store and start seeing positive results in your conversions. Let’s get started!

Why is your online store not converting?

In e-commerce, conversion is king. And to get users to become customers of your online store, it is crucial to avoid certain mistakes that can scare them away or bore them.

There are several reasons why your online store may not be converting its visitors. First, you may be focusing too much on driving traffic to your website and neglecting other important aspects such as design and user experience, which are vital for generating conversions. Also, visitors may be overwhelmed with the number of options available on your online store. If they struggle to find what they are looking for or find it difficult to navigate the site, they will likely abandon your site before making a purchase.

Another important factor is the descriptions of your products in your e-commerce. Many times, online store owners use generic or incomplete descriptions that do not provide enough information to the potential customer about the product. This can lead to doubts and insecurities about the product and end up driving the customer away without generating conversions.

Finally, a complicated checkout process can also be a common cause of low conversion. Customers may become frustrated if they have to fill out multiple forms or create additional accounts just to make a purchase.

There are several factors involved when it comes to increasing conversions on your online store: focusing on both acquiring traffic and improving the user experience; simplifying navigation; paying special attention to detailed product descriptions; and offering an easy process to complete payment without hassles or long bureaucratic processes. Let's get into the details, keep reading!

The 10 mistakes you should avoid in your online store

When creating an ecommerce site, it's easy to make certain mistakes that can negatively affect the conversion of visitors into customers. Here are the 10 most common mistakes you should avoid to ensure you have a successful online store.

1. Not having a good content strategy: A solid content strategy is essential to attract your audience to your ecommerce, keep them engaged, and turn them into converting customers. If you don't have a clear and well-defined content strategy, your marketing efforts are likely to be wasted and you will fail to attract your target audience.
2. Not identifying your target audience: If you don't know who your potential customers are, it's difficult to create content and messages that attract them. Identifying your target audience for your online store is essential to adapt your content and marketing messages to their needs and preferences, which will increase the likelihood of them becoming customers. Don't just limit yourself to "women aged 30-60", create your Buyer Persona in detail, communicate with that potential customer every time you create content for your ecommerce, your networks, your email marketing...
3. Not having a good variety of content: Offering only one type of content can quickly cause your users to get bored and lose interest in your online store. It is important to offer a variety of content that will attract different types of users and keep them engaged.
4. Not optimizing your content for SEO: If you don't optimize your content for SEO, you are less likely to appear in the top search results of search engines. Optimizing your content for SEO is crucial to increase the visibility of your online store and attract more potential customers to achieve conversions.
5. Not making visually appealing content: Visually appealing content is crucial to capturing your users’ attention and keeping them engaged. If your content is boring or unattractive, your users are less likely to share it and recommend it to others, which can reduce your reach and decrease conversions.
6. Not properly promoting your online store content: Even if you have great content, if you don't promote it properly, few users may see it. It's important to promote your content on the right channels to reach your target audience and increase your ecommerce visibility and encourage conversions.
7. Not measuring the results of your content: Measuring the results of your content is crucial to understanding what works and what doesn't in your ecommerce. If you don't measure the results of your content, you won't be able to identify the areas that need improvement and make the necessary adjustments to increase conversion and profitability of your online store.
8. Making too much commercial and not very valuable content: Offering only commercial content can make your users feel overwhelmed and disinterested in your online store. It is important to offer valuable and relevant content that attracts your users and gives them useful information to make informed purchasing decisions, encourage conversions from the content you provide.
9. Creating content without custom branding: Your brand is the face of your ecommerce site and it’s important to maintain a consistent identity across all of your content. Without clear and consistent custom branding, your online store may not be recognized by your users and may be quickly forgotten, eliminating any chance of creating conversions.
10. Thinking of content as just written text: Don’t underestimate the importance of offering content in different formats and how this can improve the user experience and increase conversion chances. Many online stores focus exclusively on written content and forget about other formats such as videos, images, infographics and podcasts; offering content in different formats can help attract a wider audience and improve the user experience on your ecommerce site.

How can you improve your online store to generate more conversions?

Having reviewed the 10 most common factors that prevent conversions in your e-commerce, let's now review some tips to implement, always keeping in mind that to improve your conversions, it is important to offer an easy and pleasant shopping experience for the customer.

1. Make your online store easy to navigate. Organize your products into clear categories with an easy-to-understand structure. Make sure your e-commerce site is easy to navigate and organized properly. Think about exactly how you would search for a specific product if you were physically in a big-box store. Always put yourself in the shoes of your e-commerce visitor.
2. Improve the speed of your e-commerce. Make sure that your images are optimized and that your hosting is suitable to handle the traffic that comes to your online store. If your store takes too long to load, customers may lose interest and go to another website, generating conversions there and not on your own e-commerce site.
3. Offer detailed and engaging product descriptions on your ecommerce site. Provide clear and concise information about each item, including technical details if applicable. Use high-quality images to show your products in detail. This is a crucial part of your content strategy, so don’t neglect it.
4. Make sure the checkout process on your online store is simple and intuitive. Offer several secure options such as credit/debit card, PayPal or bank transfer. Also, avoid redirecting customers to other pages to complete the transaction.
5. Implement loyalty programs in your ecommerce. Offer discounts for repeat purchases or special promotions exclusively for your most loyal customers. In addition, you can send personalized emails to remind your customers about your products and promotions. Here are some steps to build customer loyalty .
6. Provide efficient and friendly customer support. Make sure to respond quickly to customer questions and concerns. Also, consider offering a live chat or FAQ section to resolve customer queries quickly and efficiently.
7. Offer a personalized shopping experience. Use the information you collect about your customers to offer recommended products and personalized shopping suggestions. One way to collect this information is through surveys and questionnaires that customers can complete when registering or making a purchase on your website. You can also use data analytics tools to gather information about user behavior on your online store, such as which products they view or purchase most often.
8. Optimize your ecommerce for search engines. Use relevant keywords in your content and product descriptions to improve the visibility of your online store in search results. Remember that SEO is a long-term race, it is slow but it will ensure you a good position in the long run, and above all, you will maintain it over time by constantly monitoring it through the creation of relevant content for your target audience.
9. Use visually appealing content to enhance the user experience. Use images, videos, and graphics to show your products in detail and provide an engaging shopping experience. Keep in mind that in ecommerce, you only have what you see on the screen, so what you show should be maximized as much as possible through resources that allow your visitor to intuit the volume, texture, and other characteristics that will convince them to buy your product without a doubt.
10. Track your results and make constant improvements. Measure the performance of your online store and make constant improvements to optimize the user experience and increase conversions. There is no more powerful tool than the data you collect over time. They say that power lies in information!

Conclusions

To conclude, we have discussed the ten most common mistakes that online stores can avoid in order to improve their conversion rate. From lack of clarity in navigation to poor use of design, these mistakes can be easy to overlook but significant to the success of your online business. By implementing strategies such as a clear and easy process for making a purchase, providing detailed information about your products, and maintaining clear communication with your customers, you can increase user trust and make them more willing to buy. Remember to also stay up to date with the latest trends and technologies in the world of e-commerce. Staying up to date can make a big difference in terms of competitiveness. Improving your online store isn't just about having a good product or service; you need to make sure you provide your visitors with a satisfying experience from the moment they enter your website until after they have made their purchase. By avoiding these ten common mistakes and following our recommendations, you can be successful in converting visits into real sales.

We hope that the information provided has been useful to you. If you have any questions or concerns regarding your e-commerce , do not hesitate to contact us. We will be happy to help your online store generate more conversions than it is currently generating!