What is omnichannel and how to achieve it in 2021?

The ways we communicate are changing rapidly, and your brand can take advantage of it! In this post, we tell you how to achieve omnichannel in 2021.

Advertising and the way users buy are undergoing a transformation. Communication channels are increasingly diversified, and you are still using the same communication strategy as two years ago? In this post, we at Teipe will tell you what omnichannel is and how to achieve it in 2021 so that you can take advantage of your competition, position your brand and improve your sales.

What is omnichannel?

Omnichannel is a digital marketing technique that manages a brand's communication with its customers, articulating all the online and offline communication tools available: email, telephone, social networks, online chat and physical stores. For its implementation to be successful, all of them must be part of your strategy. In this way, your brand's communication is managed coherently through different channels, offering users a homogeneous and effective experience.

Digital transformation has multiplied the tools available to stay in touch with our users at all times and in all places. But it has also changed habits, customs and expectations, revolutionising the way in which customers interact with companies. Immediacy has become a value in itself and quick and transversal responses through different channels are increasingly appreciated, with interactions being able to begin by telephone and later completed by email. But to achieve this, it is extremely important to have the same information at all points of sale and fluid communication inside and outside the company.

Why implement an omnichannel marketing strategy?

Optimizing the channels that users use to communicate with your brand will not only improve their experience: it also means that they will be able to make their purchases through all of them, positively impacting your sales! But for this to happen, it is essential that your users find the same information on all the channels available to them to communicate with your brand.

In addition, you will be able to identify your users' preferences and trends, make comprehensive measurements and obtain precise data on their behavior. In this way, you will be able to take advantage of all this information to make automatic shipments at the most convenient points of the customer journey, the path that the customer takes with your e-commerce.

What are the channels of an omnichannel strategy?

In the last decade, communication channels have diversified: Instagram , Facebook , YouTube, Pinterest, TIK TOK, email and online chats are just some of them. And although “traditional advertising” is still in force, digital marketing allows us to better understand each consumer, reach them in a personalized way and make investments pay off.

And while each channel has its own voice and identity, maintaining consistency across all platforms yields proven results. Purchase frequency achieved through omnichannel strategies was 250% higher than that achieved through single-channel strategies. And customer retention rates were 90% higher.

Make creativity part of your omnichannel strategy

We all have a campaign in our head that lingers in our minds for years and years. But what was so special about those advertising pieces? Interpellation, emotion and inspiration.

Users receive a large number of messages every day. Therefore, if you don't want to become just another one of the crowd, or to be skipped in less than two seconds, you must make your messages attract the attention of your users and engage them. This will undoubtedly reposition you above your competition and the chances of increasing your sales will be much greater.

Email marketing is another great tool to promote your brand and make offers… but do it in a creative, eye-catching and clever way! Make sure you come up with an attention-grabbing subject line that will entice your users and make them unable to resist opening it.

The customer comes first

No one likes to be one in a million when receiving a message, so communicating one-on-one is essential. Use all the tools at your disposal to achieve the most personalized messages possible.

The personal touch will allow you to give your users what they need and are looking for at the right time. And thanks to omnichannel, you will be able to communicate with them in the most appropriate way, whether through social networks, SMS messages, emails, or perhaps through a phone call!

Having an omnichannel strategy is essential! If you want to be the benchmark brand in your industry and gain an advantage over your competition, you will have to adjust your marketing strategy and prepare to grow. At Teipe we have a specialized team to achieve your goals, improve your numbers and optimize all your investments. Contact us now!