WordPress vs Wix vs Squarespace, which one to choose?

The most notable differences between WordPress vs Wix vs Squarespace

Generally speaking, Wix and Squarespace are pretty similar platforms to each other. They are intuitive and easy to use, which gives users a lot of autonomy to make all the modifications they want, without relying on a programmer. They are also website builders with included hosting. This means that the provider takes care of hosting the builder software for you. So, the main convenience of Wix and Squarespace is that once you sign up, you can start building your new website!

WordPress, on the other hand, takes a different approach. It is an open source website builder that is either installed or comes pre-installed on a hosting, so you are the one who takes control of this software. This has the advantage of having more freedom to make the site your own, although it requires more work and greater knowledge of the tool.

Ok, so we already see the first difference. Wix and Squarespace are more intuitive and user-friendly platforms, while WordPress is a much more complete and complex tool that requires expert knowledge, ideal for brands that have more specific requirements. But let's continue to delve deeper and see the specificities of each one!

Wix: what it is and what its features are

Wix is ​​a very easy-to-use drag-and-drop website builder that will do most of the work for you. It takes no more than a couple of minutes to sign up, choose a template, and start customizing your website content, editing text and photos. With this platform, you won’t have to worry about the technical side of things as Wix handles hosting, security, and even, if you want, you can buy a domain.

With Wix, you can choose from hundreds of modern, customizable templates to give your site your branding. Templates are divided by site theme to highlight certain features and create different feelings for your customers. However, templates cannot be created from scratch, so if you want to do something very specific or personalized, this is probably not the best option for you.

Squarespace: What it is and what its features are

Squarespace is another website building platform that is very accessible to users due to its ease of use. Unlike Wix, it includes some very basic marketing and e-commerce features.

Although this platform doesn't allow you to create websites from scratch and the templates are limited, they are feature-rich. So you shouldn't have any problems if you're looking to create a standard, simple website that looks modern and is highly functional. Squarespace offers very professional details by choosing the right templates, making it a great option for almost any business!

WordPress: What it is and what its features are

WordPress is a content management system, which provides more transversal and versatile solutions to brands that need much more complex and specific websites. It is not a “hosted” site builder like Wix or Squarespace. This means that you will have to purchase a domain and hosting before you start working on the site, which makes the process a little slower and more laborious.

The advantage is that practically anything you can imagine is possible with WordPress. For example, it allows you to customize your website by starting with an institutional site, then adding a blog and then a shopping cart (if you wish).

The good thing is that you can activate all of these features without having to pay any additional money for them. The bad thing is that this makes them more complex to use, requiring much more expert maintenance and dedication than the other two platforms we described above. So, what you don't spend on the software service, you will have to invest later in a programmer to keep your site updated and running.

Did you know about these platforms? Which one is your favorite? You can tell us in the comments or on our social networks Instagram and Facebook . ♥

At Teipe Digital , our team of professionals will help you create a site tailored to the needs of your business to grow, increase your sales and position your brand. Contact us now !