COOLOOK ON SHOPIFY

Prestashop to Shopify migration

Handcrafted jewelry ecommerce based in Spain, combines European elegance with unique designs inspired by cultural richness. It is distinguished by its customer-customized design, offering a memorable, personal and authentic experience.

Prior to migration, COOLOOK faced significant limitations with PrestaShop. The lack of fluidity in communication between its stores, coupled with the need for manual synchronization across multiple spreadsheets, created unnecessary workload and hindered business growth.

  • Usability and interaction improvements

    • More intuitive and easy to navigate user interface for both customers and the in-store team. This allowed for a smoother and more enjoyable shopping experience, resulting in higher customer retention and conversion rates.

    • Simplifying and improving the process of designing custom jewelry for clients. The guided customization tool made it easier to select individual pieces and combine elements according to each client's preferences.

    • Mobile optimization , allowing customers to access and navigate the store from anywhere and at any time. This increases accessibility and convenience for users, which can lead to increased sales and customer loyalty.

    • Simplification of the purchasing process by eliminating unnecessary steps and reducing waiting times during the payment process. This improves the customer experience and increases the likelihood that customers will successfully complete their purchases.

  • Visibility and positioning improvements

    • Optimizing online visibility by leveraging Shopify’s built-in SEO and digital marketing tools. This includes optimizing metadata, title tags, product descriptions, and search engine-friendly URLs , helping to improve COOLOOK’s ranking in Google search results and other search engines.
    • Integration with various external platforms, such as social networks, marketplaces and online advertising tools. This expanded COOLOOK’s reach and increased its visibility across different sales channels , leading to more traffic and sales opportunities.
    • Detailed analysis of the online store’s performance , including data on website traffic, conversion rates, user behavior, and more. This data provided valuable insights into how to improve COOLOOK’s online visibility and positioning, allowing for more effective adjustments and strategies.
    • Optimizing the user experience , which led to increased visitor retention and website engagement. This can lead to increased organic visibility, as search engines tend to favor websites that offer a positive and relevant user experience.
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Tell us about your brand

By migrating to Shopify, COOLOOK experienced a noticeable improvement in operational efficiency and customer experience. Improved website speed and capacity enabled seamless navigation, while integrated digital marketing tools made it easy to effectively promote products and attract new audiences. Additionally, security was significantly improved thanks to regular Shopify updates.

Automatic synchronization eliminated the need for complicated manual synchronizations, optimizing team time and ensuring a seamless customer experience across all points of sale.

COOLOOK took customization to the next level by allowing customers to design their own jewelry through the Shopify platform. This unique experience added a touch of uniqueness to each piece, creating a memorable shopping experience.

Ready to take your business to the next level? Choose the option that best suits you and discover how we can help you build an online store from scratch or boost your existing ecommerce to achieve digital success.

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