FASCINATING + SUPERMETRICS

An ecommerce that combines a curated selection of emerging Spanish slow fashion, home decor and art brands. ES Fascinante is committed to conscious and purposeful fashion that promotes authentic local products.

Project aimed at improving the visibility of Es Fascinante metrics and transforming the brand's strategic decision-making, making use of the power of data to drive brand success, using Supermetrics as an industry-leading data analysis and consolidation tool. With the aim of allowing any member of the Es Fascinante and Teipe Digital team to have access to relevant and updated information in a simple and effective way.
A comprehensive approach was implemented focusing on the following key aspects:
1. Data Consolidation.
2. Real-time reporting.
3. Process Optimization.
4. Improved compliance with Results.

  • Usability and interaction improvements

    • Data Consolidation: brought together from multiple sources including social media platforms, online advertising, web analytics and more. Gaining a bird’s-eye view of all metrics relevant to the brand.
    • Real-Time Reporting: Creating a customized dashboard using Supermetrics, providing a competitive advantage and enabling informed decisions in a timely manner.
    • Complex graphics and results in user-friendly formats so that anyone who is not an expert in Digital Marketing can interpret the reports and draw conclusions.
    • Customizable reports according to the client's needs.
    • Process Optimization: By automating the generation of ad-hoc reports, we free up valuable time for Es Fascinante's Marketing team, allowing them to focus on analysis and strategic initiatives without spending so many hours on repetitive tasks.
    • Improved performance: With a clear and panoramic view, Es Fascinante was able to anticipate and adjust strategies based on trends and opportunities, significantly improving performance.

  • Visibility and positioning improvements

    • Supermetrics played a key role in making our client Es Fascinante’s metrics visible by allowing us to link external data sources to Locker Studio, all in one report.
    • Some of the data sources we used were: Meta, Mailchimp, Shopify, Google Analytics, Google Ads and Criteo.
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With a successful outcome, Es Fascinante now has a panoramic view of its data and key metrics in one place, allowing them to make informed and timely decisions.

  • We increase the speed of access to results from Digital Marketing channels.
  • We make all company data available in real time.
  • We improved the reading and monitoring of results since we were able to present them in a user-friendly format that was accessible to different teams.
  • We analyzed historical results, allowing us to make future projections and improve decision-making. This served as a starting point for the creation of the company's Marketing Plan.

In addition, as an agency, it allowed us to make our daily work in Branding and Performance Campaigns visible and save time in generating reports. Allowing us to transfer that time to the company's digital strategy.

Ready to take your business to the next level? Choose the option that best suits you and discover how we can help you build an online store from scratch or boost your existing ecommerce to achieve digital success.

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