LABELROW

An Irish marketplace dedicated to discovering emerging designers from across Europe, embracing sustainable fashion among its brand values. Labelrow believes in the beauty of timelessness, in style that transcends passing trends and in garments that become key pieces for years to come.

The challenge in this project was to revitalize the online presence of this brand. To do so, a new design was implemented, stripping it of all previous codes to speed up loading. The focus was on improving its navigability and user experience, working on reinforcing the brand's branding, creating a cohesive identity that highlights the unique essence of each designer while transmitting a unified image of Labelrow.

  • Usability and interaction improvements

    • User experience improvements in the purchasing process. - Automated campaign strategy to improve post-purchase and attract repeat customers.
    • Selection and implementation of the best logistics partners for shipping purchases.
    • Jetti Marketplace Platform Migration to MultiVendor
    • Implementation for all sellers.

  • Visibility and positioning improvements

    • The project to change the look and user experience of the ecommerce www.labelrow.com was carried out.
    • A new template was implemented and adapted in different sections using custom codes, giving the online store a more modern look and improving the user experience.
    • Updates have been made to product sheets to ensure a smoother flow of information.
    • Strategy and implementation of performance campaigns.
    • Strategy and implementation of conversion-focused email marketing campaigns.
    • Social media strategy
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Among the most notable results in terms of visibility, it can be said that the brand managed to: Obtain a unique essence of itself, communicating its values ​​and beliefs at all times by betting on slow fashion. This, together with UX improvements during the purchasing process, has: Promoted an exponential increase in sessions in the online store. At a logistical level, the migration to the MultiVendor platform consolidated the management of the marketplace for all sellers, providing a more fluid B2B experience. Performance and email marketing strategies proved to be effective in increasing LabelRow's visibility and reach, generating sustainable growth.

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