TIAHRA
Handmade jewelry ecommerce based in Madrid, with designs inspired by India. They are committed to unique designs and highly personalized customer service in their Madrid stores, which they want to transfer to the digital environment.
Teipe Digital was hired by TIAHRA to carry out a major redesign initiative of their website. In its previous state it consisted of a scrolling list of products with no CTAs or filters, with a poor user experience and many abandoned carts and navigations. With the main objective of improving the user experience we carried out a complete restructuring of the website.
As a result, users noticed a noticeable improvement in the convenience of the purchasing, payment and order fulfillment process. In just the first 3 months, Tiahra experienced: 37% increase in transactions. 45% increase in revenue. 6 months after the design and usability change: Ecommerce sessions increased by 24%. From having a very low Returning Customer rate, we managed to reach 12.6%, managing to reduce abandoned carts. Recovering abandoned carts by 24% through recovery emails. The average navigation time on the page increased from 50 seconds to +4 minutes with conversions. These results reflect the success of the collaboration with Teipe Digital and the importance of an improved user experience for the growth and success of an online business.
