ZAHATI

Ecommerce store selling handmade hats and bags with over 100 years of history. The brand strives to bring back craftsmanship by giving it a modern twist and adapting its products to current times.

In this case, the Teipe Digital team was in charge of redesigning the website, creating a browsing experience that emulates shopping in a physical store. In the past, the collections did not reflect user behavior, which generated long product searches and therefore a high abandonment rate. An important job has been done to capture the modern and contemporary woman in each of the products, thus creating a connection between their social networks and their online store.

  • Usability and interaction improvements

    • Restructuring the sitemap to improve navigation.
    • Improvements in the distribution of collections based on the time and form of purchase.
    • Creation of specific collections for each season.
    • Updates to product sheets to ensure a smoother flow of information, including more photographs to allow visitors to better appreciate the shapes and proportions of each product.
    • Checkout improvements and reduction of abandoned carts.

  • Visibility and positioning improvements

    • The project to change the look and user experience of the ecommerce www.zahati.com was carried out.
    • A new template was implemented and adapted in different sections using custom codes, giving the online store a more modern look and improving the user experience.
    • Creating content for informative landing pages.
    • Creating content for the blog section.
    • Strategy and implementation of performance campaigns
    • Email marketing campaign strategy and implementation.
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After making all the changes to the website and starting performance campaigns on different digital channels, we have achieved: ROAS of 3%. 71% increase in sessions in the online store Increase in the rate of Returning Customers to 18% Opening markets in different countries in Europe, the United States and Latin America. With these changes visible just two months after implementing the changes and actions, the future of this brand looks bright!

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