Pmax: How do top-performing campaigns work?

It's clear that algorithms want freedom. Google's top-performing campaigns are proof of this: they demand a variety of titles, descriptions, images, resources, and the ability to display them in multiple locations. It seems like the algorithm's motto: "Give me all the content, I'll take care of the rest." And the truth is, in many cases the results are outstanding. Are they really good, or is there a catch? How far does our control go? We'll explain how they work.

Powerful resources, diverse content

Google's top-performing campaigns leverage the power of AI to optimize your ads across all Google channels (Search, Display, YouTube, Discover, Gmail, and Maps). But unleashing the system requires multiple creative angles in addition to high-level resources.

Therefore, the recommendation is to use different creative lines in the images, different text and descriptions, and even different points of view. This may seem contradictory; the idea is to encompass tastes and affinities. This way, Google's AI will be able to find and segment based on the creative asset. The algorithm will then reproduce the pattern.

How do we analyze a Pmax?

These campaigns are so automated that Google offers little or no statistics about them. It's impossible to know, for example, which locations perform best. This poses a problem for analysis, as it's like going "blindfold."

To solve this problem, scripts were created, which allow you to break down and