Digitalization of SMEs: 7 keys to success
ANA BÁEZSelling, positioning and improving user experience… everything improves when we have a good digitalization strategy. In this post we tell you how to achieve it successfully.
Our ways of knowing, choosing and buying products have changed dramatically in recent years, forcing thousands of brands to digitalize and adapt to new modalities in order to survive. However, many companies - especially small and medium-sized ones - do not have solid digitalization strategies and this is reflected in their results. From Teipe we want to share with you 7 keys to the digitalization of SMEs that will help you with the positioning of your brand and will give you benefits in the short, medium and long term.
We can buy practically everything from our electronic devices and even expand, finding new opportunities. That is why it is so important for our businesses to have a presence and a good reputation on the Internet to increase our sales both on and off line .
Digitalization of SMEs : some common mistakes
Digitizing your business doesn’t mean creating a website and an Instagram account. Not at all! Digitization is a strategic process for your entire business, in which you must fully understand the needs of your customers from the first point of contact with your brand to the moment after they receive your products and services, when you must guarantee their satisfaction and build loyalty with your audience.
Anxiety, lack of dedication and low tolerance for frustration can hinder the process of digitalizing your business. Many companies underestimate these tasks and do not dedicate the necessary time to do them well. Therefore, doing them without planning and in an improvised way leads to poor results.
But don't worry, it's a complex task, but not impossible! Here are some key points for successful digitalization.
1. Evaluate the context and situation of your company
Evaluating your company's context is one of the key factors that will determine the success or failure of your brand's digitalization process. At this point, you must become a sponge: watch and analyze what your competition is doing, what their strengths and weaknesses are, in order to detect opportunities for your business. Are all the needs of the common target audience met? What are their complaints? What are they satisfied with? Your company must be attentive and agile in order to position itself better.
2. Empathize with your digital audience
Understanding the motivations that lead your target audience to purchase your products or services is vital to creating a solid and effective communication strategy. Define your buyer persona, try to understand what they are like, what they feel, what they like and what they don't.
People like to feel understood, to have their needs understood and to be sure that they will be satisfied once they have made a purchase. So try to be as thorough as possible! The success of your campaigns is hidden in the details.
3. Detect the most suitable channels
Facebook , Instagram , YouTube , Pinterest , LinkedIn … there are so many networks that we can easily feel overwhelmed. But don’t worry, it’s not necessary to jump to all the platforms at once.
The key is to understand where your target audience is and aim all your guns there. Don't waste time, resources and creativity on places that will be unprofitable for your business.
4. Plan a digital marketing strategy
This is where the magic begins. In a complete marketing plan you will need to set goals to meet and plan the strategies you will implement to achieve them.
Unifying your company's communication, planning campaigns on all your networks simultaneously, creating and distributing meaningful content for your audience that entertains and provides value, and delivering it to them at the right time are some of the actions you should take. Take advantage of the power of blogs and emails... You have many tools at your disposal! But the key to success is knowing how to choose, schedule, measure and learn from experience.
5. Implement a CRM
The better you know about your customers, the more you can act on them. Having a good CRM in which to centralize, segment and take advantage of your customers' information is essential for your business.
No matter how big or small, the sooner you implement these softwares, the faster you can better understand your audience, create more effective communications, and get more value out of your investment.
6. Mobile experience
Did you know that we use our smartphones for almost 70% of the time we browse the Internet ? Yes, and that is why the design of our sites, our stores, our newsletters and other communications must be essentially designed for this device.
If you have a website that is difficult to navigate, slow or poorly designed, your user could get tired, feel unsafe, leave… and this translates into fewer sales!
7. Work with a team of experts
Working with an external marketing agency can help you a lot, whether you already have an internal marketing team or not and prefer to completely outsource your business communications.
Two heads are better than one, of course! And good advice, an audit or a new marketing strategy can be very useful to improve all your processes and find new growth opportunities.
At Teipe Digital our team of professionals is available to boost your business, making it more profitable and competitive. Contact us now for more information!
