Digitalization of SMEs: keys to boost your business

Flexibility and transformation: this is what the new normal demands of us. At Teipe we tell you what you should take into account to boost your SME in times of pandemic.

2020 brought unexpected challenges for everyone, and it seems to be giving no respite! The “new normal” forces us to change our behaviors both in analog and digital life, putting many companies and SMEs in check, which, faced with this new paradigm, must go digital or die trying. However, not everything has been negative: in recent months, more has been done than was planned for four years at a digital level. The online leg, which previously seemed like an “extra” to increase productivity and profits, has now become an indispensable requirement to survive. And many of the companies that had more developed E -commerce have known how to take advantage of their competitors and substantially increased their income through this means. In this note, from Teipe We share with you some interesting data on the digitalization of SMEs in times of pandemic.

How the way we shop has changed

The lockdown and the impossibility of moving around the streets normally left its mark on the shopping habits of Spaniards: one in two people admits to having bought online more frequently than usual. The increase was not only in the number of users. From 71 euros in the last 12 months, the average purchase receipt rose to 96. This average reaches 103.9 euros among women, while that of men is 89.1 euros.

When the lockdown began, users looked for essential products. But as the months went by, consumer behavior patterns changed, accelerating traffic and sales across the board and reaching all sectors.

Pandemic: changing the focus of the business

The threat of a “second wave” forces SMEs to adapt, to understand their business through a thermometer and to know the mega trends that move the consumer. Taking off the rearview mirror and looking forward is a requirement of the times. SMEs that seek to successfully navigate the 2020 landscape will have to transform, leave their comfort zone and focus even more on the consumer.

Putting the consumer at the center

Nowadays, users are more informed, they want to be part of the design process, they look for personalization in products and they buy less and less on impulse, since through screen shopping they only look for what they need.

Another indicator that shows the rise of the digital world is the time spent using the Internet. A study shows that it has increased by 7%, taking up an average of 79 hours a week (this means 47% of our time).

Tips for SMEs

The world is changing rapidly and even the most experienced companies are working to adapt to the times. Users do not buy in the same way, they do not know their brands in the same way and companies must seek new strategies to get to know their consumers. Businesses that become obsolete will expire, so it is key to think about these changes today and implement them next week.

The benefits are clear and well-known: digitalisation improves efficiency, allows for easy and low-cost growth, offers flexibility in work, more purchasing possibilities and new ways of getting to know our audiences.

Being present on social media, having a good website and an effective marketplace is essential, but not enough! At Teipe we tell you how to create a solid and effective digital strategy.

Tell me what your SME needs and I'll tell you how to get it

Ok, we understand the importance of introducing our business into the digital world but… how do we make it relevant for our customers? How do we stand out from our competitors? To do this, working on the brand with specialists in e-commerce and digital marketing is essential. At Teipe we have all the know-how to achieve this process effectively.

There is no single recipe to achieve your goals in the digital world, which is why creating a coherent marketing strategy is essential. Get to know your options thoroughly and execute them with the help of Teipe specialists!

INBOUND MARKETING

What is it and why would you choose this methodology? Unlike traditional marketing, where the focus was on the product and sharing content without addressing the needs of your audience, Inbound Marketing focuses on the user. It is based on creating ties with customers who want to solve a problem and providing them with relevant content, at the right time.

We will help you attract customers by constantly guiding them, answering all their questions, fostering personal relationships that generate trust in your brand, and delighting them with useful information, at the right time and through the right channel.

Through this technique we ensure that your brand is present throughout your buyer's journey. Click here and learn all about this methodology!

INBOUND SALES

Your customers know and trust you, but… you have few conversions? The objective of this strategy is purely focused on having a healthier sales funnel and achieving more conversions in less time.

CRM – HUBSPOT ONBOARDING

Have you heard about this platform and want to learn more about it? It is a software based on the customer journey . It allows you to concentrate all your business operations in one place, always keeping the customer at the center; from lead generation to customer retention. At Teipe we will tell you how to boost your business with this tool.

SOCIAL NETWORKS

Without a doubt, the best place to show off your brand. There you can talk one-on-one with your potential customers, existing ones and those who don't know you yet, making your brand connect deeply and interact with your audience every time you post something.