The 7 best marketplaces in Spain to sell more with your ecommerce

To increase your business sales, it is no longer enough to just have an e-commerce: the best thing is to adopt a multi-channel strategy. In this post we tell you all about the best marketplaces to use in Spain!

Do you want to know new and better ways to increase your brand's conversions? Just having an e-commerce isn't enough. Currently, the best way to boost your business is to use a multi-channel approach to diversify your sales strategy and increase the chances of reaching your target audience. At Teipe Digital, we'll tell you all about the 7 best marketplaces in Spain that will help you sell more with your e-commerce.

When you sell on multiple channels, you offer users different touch points to interact with your brand. This multiplies your sales opportunities. Depending on the type of product you have, your profit margins, and your business model, one or the other will probably be the best option for you.

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Why should I sell on marketplaces if I have my own e-commerce site?

The answer is simple: because it works! According to the Annual Study of e-commerce in Spain, by IAB Spain and Elogia , 66% of online buyers prefer to use marketplaces to compare prices, products and services.

To help you determine which channels are best for you, we've outlined the best options for Spanish businesses. Each of these marketplaces and sites offers different benefits and targets different purchasing behavior.

1. Amazon

Amazon is a great marketplace for you if you sell products that appeal to the masses. It is a general marketplace that gives your product a certain degree of credibility, with the potential to reach millions of users around the world.

The downside from the customer’s perspective is that what you’re selling is perceived as an “Amazon product,” even though it’s sold by a separate company. As a result, it may not be the ideal choice for retailers with a strong brand, selling unique items or antiques, but rather for those who are somewhat “invisible” and competitive on price.

2. eBay Auction Market

eBay is different from other marketplaces in that its sales approach is through auctions. This makes it ideal for sellers offering exotic items, collectibles and antiques.

One drawback of the auction model is that sellers must wait an extended period of time to close a sale. And if bids are too low, they may not receive the true value of the item. However, it can be a very successful channel for retailers who have taken the time to understand the model and prove that it works.

Finally, eBay provides a Global Shipping Program, perfect for sellers with international customers, which moves items to a warehouse in the United States, where they are prepared for shipment abroad.

3. Social networks: Facebook, Instagram and Pinterest

Facebook , Instagram and Pinterest will be great allies for your sales, especially if you have a wide network of followers who trust your brand and your products. You can integrate your ecommerce with Facebook to sell directly through your business page (Fan Page). Or you can take advantage of Facebook ads as part of your marketing strategy and reach a wider audience.

Facebook also has a feature called Facebook Marketplace. It is basically a classifieds listing with geolocalized ads.

If you prefer Pinterest or Instagram or have greater engagement through these channels, it is key to know that they also offer a shopping feature. Start taking advantage of them today!

4. Craft and handicraft market (Etsy)

If you are in Spain, Etsy is one of the best-known marketplaces for handmade, vintage and artisanal items.

It is a great alternative for artisans and merchants who make their own products or create unique and original items. In this market, the public values ​​the brand very much, which allows you to expand your business and increase awareness of your company and products.

A dream come true for lovers of fashion, style and local talent. ES Fascinante is a marketplace that supports the Spanish economy, sustainable design and values ​​quality over quantity, marketing designs that last a lifetime and are passed down from generation to generation.

ES Fascinante represents the “Slow fashion” movement, that is, sustainable, high-quality, artisanal fashion with timeless designs, made in Spain or by Spaniards.

We invite you to discover it!

6. Alibaba

An example of the massification and internationalization of products. This online sales giant is available in Spain so you can upload your products and gain greater visibility on a channel known throughout the world.

Alibaba is somewhat crowded, although it is always a channel where you can acquire some extra sales, in addition to your own store.

7. Price Comparison Engine (Google Shopping)

If you sell the same products as other merchants at competitive prices, you might consider listing your products on price comparison engines like Google Shopping . This site is often the first stop for many shoppers looking for the best prices.

With Google Shopping, commissions are based on advertising (similar to Google Ads), so you will pay for ads under the PPC (pay per click) model.

The downside to this type of site is that it attracts customers who are primarily looking for the best price, so if you sell exclusive, luxury items, or compete more on quality than price, this is not the right channel for you.

Create a strategy that is right for your business.

Now that you know the 7 best marketplaces to use in Spain, it's time to get down to work and boost your sales! At Teipe Digital we will help you select the best platforms for your company, integrate them and create creative and efficient strategies so that you get the best out of each one of them.

Contact us now!